# Conversion Rate Optimization (CRO)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/conversion-rate-optimization-cro

Conversion Rate Optimization (CRO) is the systematic practice of increasing the percentage of website or app visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing. Practitioners use A/B testing, user research, heatmaps, and analytics tools to identify friction points and test design or copy changes that improve conversions. CRO specialists work closely with marketing, UX design, and product teams to maximize the return on traffic a business already generates.

## Roles that use Conversion Rate Optimization (CRO)

- [Software Engineer](https://career.thegoodapps.co/occupations/software-engineer) — 1

Related skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Google Optimize](https://career.thegoodapps.co/skills/google-optimize)

## Open roles requiring Conversion Rate Optimization (CRO) (1)

- [Software Engineer, Growth Marketing](https://career.thegoodapps.co/jobs/b8e4f46e-3911-48a9-842b-410d3c412676/software-engineer-growth-marketing-at-suno) at [Suno](https://career.thegoodapps.co/organizations/suno) — Full-time, New York, NY, $188,640 – $300,510