# Contextual Advertising

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/contextual-advertising

Contextual advertising is a targeting method that places ads based on the content of the webpage or app a user is viewing, rather than on personal data about the user, such as a hiking gear ad appearing on an outdoor recreation blog. Digital marketers and ad-tech platforms use it as a privacy-friendly alternative to behavioral targeting, especially as third-party cookies are phased out.

## Roles that use Contextual Advertising

- [Account Director](https://career.thegoodapps.co/occupations/account-director) — 1

Related skills: [Programmatic Advertising](https://career.thegoodapps.co/skills/programmatic-advertising), [Digital Advertising](https://career.thegoodapps.co/skills/digital-advertising), [SEO](https://career.thegoodapps.co/skills/seo)

## Open roles requiring Contextual Advertising (1)

- [Account Director](https://career.thegoodapps.co/jobs/fce0075c-2f58-453d-b243-e56f150687fb/account-director-at-gumgum) at [GumGum](https://career.thegoodapps.co/organizations/gumgum) — Full-time, Minneapolis, MN, $182,000 – $231,000