# Consumer Research

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/consumer-research

Consumer research is the systematic study of customer preferences, attitudes, and behaviors, using methods such as surveys, focus groups, interviews, and data analytics to inform business decisions. Market researchers and brand managers use it to guide product development, marketing campaigns, and pricing strategies by understanding what drives customer choices. It can be qualitative, uncovering motivations and perceptions, or quantitative, measuring trends and preferences at scale.

## Consumer Research in the job market

- Open roles: 3
- Employers hiring: 3
- Last checked: September 13, 2026

## Roles that use Consumer Research

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 1
- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 1

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Surveys](https://career.thegoodapps.co/skills/surveys), [Car Buying](https://career.thegoodapps.co/skills/car-buying)

## Open roles requiring Consumer Research (3)

- [Associate Principal Product Guidance Scientist - Pet](https://career.thegoodapps.co/jobs/fea54ce1-aad2-4fb6-9118-00efe9abfaf3/associate-principal-product-guidance-scientist-pet-at-general-mills) at [General Mills](https://career.thegoodapps.co/organizations/general-mills) — Full-time, Minneapolis, MN, $110,800 – $166,300
- [Senior Retail Product Manager - Cooper Lighting Solutions](https://career.thegoodapps.co/jobs/58f8f10f-b4b1-4a7d-b566-3f962454350a/senior-retail-product-manager-cooper-lighting-solutions-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify) — Peachtree City, $125,000 – $183,000
- [Product Marketing Manager](https://career.thegoodapps.co/jobs/4d281c7c-25ce-4f01-b890-7d7e5527ee75/product-marketing-manager-at-bend-studio) at [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — San Mateo, CA, $138,200 – $207,400