# Competitive Analysis

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/competitive-analysis

Competitive analysis is the practice of researching and evaluating rival companies' products, pricing, marketing, and strategies to understand a business's position in the market. Marketers, product managers, and strategists use it to identify strengths, weaknesses, and opportunities relative to competitors. The output typically informs product roadmaps, pricing decisions, and go-to-market strategy.

## Competitive Analysis in the job market

- Open roles: 47
- Employers hiring: 36
- Median stated pay: $175,000 (middle half $155,000 – $210,000), from 30 of 47 open roles — the 64% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
- Last checked: September 13, 2026

## Asked for alongside Competitive Analysis

Measured from the 47 open roles that name Competitive Analysis, not from a curated list.

- [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy) — 10 roles (21.3%)
- [Market Research](https://career.thegoodapps.co/skills/market-research) — 8 roles (17.0%)
- [Product Marketing](https://career.thegoodapps.co/skills/product-marketing) — 6 roles (12.8%)
- [Sales Enablement](https://career.thegoodapps.co/skills/sales-enablement) — 6 roles (12.8%)
- [User Research](https://career.thegoodapps.co/skills/user-research) — 6 roles (12.8%)
- [Financial Modeling](https://career.thegoodapps.co/skills/financial-modeling) — 5 roles (10.6%)
- [Data Analysis](https://career.thegoodapps.co/skills/data-analysis) — 4 roles (8.5%)
- [Market Analysis](https://career.thegoodapps.co/skills/market-analysis) — 4 roles (8.5%)

## Seniority of these roles

- Entry: 1 (2%)
- Mid: 9 (21%)
- Senior: 23 (53%)
- Lead / Staff / Principal: 2 (5%)
- Management: 5 (12%)
- Executive: 3 (7%)

From 43 roles whose posting states a level.

## Where Competitive Analysis roles are

- [Atlanta, GA](https://career.thegoodapps.co/jobs/in/atlanta-ga) — 6
- [New York, NY](https://career.thegoodapps.co/jobs/in/new-york-ny) — 6
- [San Francisco, CA](https://career.thegoodapps.co/jobs/in/san-francisco-ca) — 4
- [Cambridge, MA](https://career.thegoodapps.co/jobs/in/cambridge-ma) — 2
- [Antioch, TN](https://career.thegoodapps.co/jobs/in/antioch-tn) — 1
- [Baltimore, MD](https://career.thegoodapps.co/jobs/in/baltimore-md) — 1

Among the 35 of 47 open roles we could place on a map.

## Roles that use Competitive Analysis

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 13
- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 13
- [Sales Manager](https://career.thegoodapps.co/occupations/sales-manager) — 5
- [Sales Representative](https://career.thegoodapps.co/occupations/sales-representative) — 2
- [Business Analyst](https://career.thegoodapps.co/occupations/business-analyst) — 1
- [Business Development Manager](https://career.thegoodapps.co/occupations/business-development-manager) — 1

## Employers hiring for Competitive Analysis

- [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — 5 open roles
- [Cigna](https://career.thegoodapps.co/organizations/cigna) — 3 open roles
- [Biogen](https://career.thegoodapps.co/organizations/biogen) — 2 open roles
- [Comcast](https://career.thegoodapps.co/organizations/comcast) — 2 open roles
- [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — 2 open roles
- [Oura](https://career.thegoodapps.co/organizations/oura) — 2 open roles

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Business Strategy](https://career.thegoodapps.co/skills/business-strategy), [Market Analysis](https://career.thegoodapps.co/skills/market-analysis), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy), [Pricing Strategy](https://career.thegoodapps.co/skills/pricing-strategy), [Product Strategy](https://career.thegoodapps.co/skills/product-strategy), [SWOT Analysis](https://career.thegoodapps.co/skills/swot-analysis), [Product Marketing](https://career.thegoodapps.co/skills/product-marketing), [Strategic Marketing](https://career.thegoodapps.co/skills/strategic-marketing), [Market Dynamics](https://career.thegoodapps.co/skills/market-dynamics), [Market Opportunities](https://career.thegoodapps.co/skills/market-opportunities), [Market Share](https://career.thegoodapps.co/skills/market-share)

## Open roles requiring Competitive Analysis (47)

- [Existing Business Sales Manager; O500(Irvine, CA) - Hybrid](https://career.thegoodapps.co/jobs/9c739c33-3282-4a76-b070-33010791edbf/existing-business-sales-manager-o500-irvine-ca-hybrid-at-cigna) at [Cigna](https://career.thegoodapps.co/organizations/cigna) — Full-time, Irvine, CA
- [Manager, Strategy & Business Development](https://career.thegoodapps.co/jobs/c339e77c-0332-4649-bfda-48404db736af/manager-strategy-business-development-at-crane-co) at [Crane Co.](https://career.thegoodapps.co/organizations/crane-co) — Piqua, OH
- [Senior Director, Marketing, Rare Disease - Friedreich Ataxia (FA)](https://career.thegoodapps.co/jobs/1c3942f5-2e11-472d-bc4f-b10a37ca6426/senior-director-marketing-rare-disease-friedreich-ataxia-fa-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Full-time, Cambridge, MA, $234,000 – $322,000
- [Property Sales Manager, Onboarding - Hybrid AZ](https://career.thegoodapps.co/jobs/00cfa2bd-cc6d-4135-ad1e-483a789d7637/property-sales-manager-onboarding-hybrid-az-at-best-western) at [Best Western](https://career.thegoodapps.co/organizations/best-western) — Full-time, Phoenix, AZ
- [Product Marketing Manager-RapidCare](https://career.thegoodapps.co/jobs/88e3794b-e9ff-433a-b2de-a166098af18b/product-marketing-manager-rapidcare-at-ariens) at [Ariens](https://career.thegoodapps.co/organizations/ariens) — Wi - Brillion
- [GenAI Product Analyst](https://career.thegoodapps.co/jobs/f175dc80-c5a8-44e9-9b6b-ce854292b013/genai-product-analyst-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Director, Global Product Management](https://career.thegoodapps.co/jobs/a19c22c7-88f6-4cf1-a941-fc6688d91997/director-global-product-management-at-a-dec) at [A-dec](https://career.thegoodapps.co/organizations/a-dec) — Newberg, OR
- [Lead, Merchandising- Ecommerce - Footwear & Accessories](https://career.thegoodapps.co/jobs/614e7fcd-43af-4513-ad2d-11c9aedd3106/lead-merchandising-ecommerce-footwear-accessories-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, Baltimore, MD, $90,000 – $120,000
- [Senior Finance Manager, Financial Analysis](https://career.thegoodapps.co/jobs/d4a83b97-269e-4c56-959e-23e017c1faf5/senior-finance-manager-financial-analysis-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, San Francisco, CA, $149,800 – $240,100
- [Regional Manager- Cardiac Surgery](https://career.thegoodapps.co/jobs/0eef4c64-889b-4483-8843-d7f0b58b886e/regional-manager-cardiac-surgery-at-medtronic) at [Medtronic](https://career.thegoodapps.co/organizations/medtronic)

All 47 open roles: https://career.thegoodapps.co/jobs?skills=27b1f6cf-103c-4659-809b-198f3030a081