# Business-To-Consumer

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/business-to-consumer

Business-to-consumer, or B2C, describes commerce and marketing activities in which companies sell products or services directly to individual end users rather than to other businesses. It encompasses retail, e-commerce, and consumer service industries, and typically relies on strategies like advertising, branding, and customer experience design to drive individual purchasing decisions. Marketers and sales professionals in B2C roles focus on high-volume transactions and consumer psychology.

Related skills: [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing), [E-Commerce](https://career.thegoodapps.co/skills/e-commerce), [Brand Management](https://career.thegoodapps.co/skills/brand-management)

## Open roles requiring Business-To-Consumer (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.