# Business Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/business-marketing

Business marketing (often B2B marketing) involves promoting products or services from one business to another, as opposed to directly to individual consumers. It relies on tactics like account-based marketing, trade shows, content marketing, and relationship selling, since B2B purchasing decisions typically involve longer sales cycles and multiple stakeholders. Marketing professionals in this field focus on lead generation, brand positioning, and demonstrating ROI to procurement teams and executives.

Related skills: [Lead Generation](https://career.thegoodapps.co/skills/lead-generation), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [B2B Sales](https://career.thegoodapps.co/skills/b2b-sales), [Account-Based Marketing](https://career.thegoodapps.co/skills/account-based-marketing)

## Open roles requiring Business Marketing (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.