# Branding

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/branding

Branding is the overall process of creating a distinct name, identity, and perception for a company, product, or service in the minds of consumers, encompassing logo design, messaging, tone of voice, and customer experience. It is practiced by marketers, designers, and business owners to differentiate themselves from competitors and build trust and recognition. Effective branding ties together every customer touchpoint into a cohesive and memorable impression.

## Branding in the job market

- Open roles: 6
- Employers hiring: 5
- Last checked: September 13, 2026

## Roles that use Branding

- [Graphic Designer](https://career.thegoodapps.co/occupations/graphic-designer) — 5
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 1

## Employers hiring for Branding

- [Nike, Inc.](https://career.thegoodapps.co/organizations/nike-inc) — 2 open roles
- [Intuit](https://career.thegoodapps.co/organizations/intuit) — 1 open role
- [Signify](https://career.thegoodapps.co/organizations/signify) — 1 open role
- [Starz](https://career.thegoodapps.co/organizations/starz) — 1 open role
- [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — 1 open role

Related skills: [Graphic Design](https://career.thegoodapps.co/skills/graphic-design), [Typography](https://career.thegoodapps.co/skills/typography), [Color Theory](https://career.thegoodapps.co/skills/color-theory), [Logo Design](https://career.thegoodapps.co/skills/logo-design), [Visual Design](https://career.thegoodapps.co/skills/visual-design), [Brand Identity Design](https://career.thegoodapps.co/skills/brand-identity-design), [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy), [Aesthetics](https://career.thegoodapps.co/skills/aesthetics), [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Ad Design](https://career.thegoodapps.co/skills/ad-design), [Graphic and Visual Design](https://career.thegoodapps.co/skills/graphic-and-visual-design), [Color Psychology](https://career.thegoodapps.co/skills/color-psychology)

## Open roles requiring Branding (6)

- [Sr. Footwear Graphics Designer (Athlete Exclusives)](https://career.thegoodapps.co/jobs/6f667d24-c656-451e-96d7-1afe2b4a0df6/sr-footwear-graphics-designer-athlete-exclusives-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, Baltimore, MD, $110,000 – $141,120
- [Marketing Communication & Digital Specialist](https://career.thegoodapps.co/jobs/7c8f0692-5037-4f0c-b418-fdfc6206240a/marketing-communication-digital-specialist-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify) — Warszawa
- [Lead Graphic Designer,  Nike Design Strategy & Initiatives](https://career.thegoodapps.co/jobs/458325ae-b190-46a1-b98b-72bef6238a2a/lead-graphic-designer-nike-design-strategy-initiatives-at-nike-inc) at [Nike, Inc.](https://career.thegoodapps.co/organizations/nike-inc) — Beaverton, OR
- [Designer](https://career.thegoodapps.co/jobs/1795ada7-0ee3-42cf-a751-b35e94d41bb6/designer-at-starz) at [Starz](https://career.thegoodapps.co/organizations/starz) — $75,000 – $95,000
- [Principal Design Lead](https://career.thegoodapps.co/jobs/3dae70ca-0a55-4713-954b-c8eacd42195f/principal-design-lead-at-intuit) at [Intuit](https://career.thegoodapps.co/organizations/intuit) — Mountain View, CA, $220,500 – $298,500
- [Designer II, NFL & MLB Apparel Graphic Design](https://career.thegoodapps.co/jobs/f3113603-40d7-4cef-9f56-964e066a3455/designer-ii-nfl-mlb-apparel-graphic-design-at-nike-inc) at [Nike, Inc.](https://career.thegoodapps.co/organizations/nike-inc) — Beaverton, OR