# Brand Strategy

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/brand-strategy

Brand strategy is the long-term plan that defines a company's mission, positioning, target audience, and unique value proposition to guide all branding and marketing decisions. It involves research into competitors and customers to determine how a brand should differentiate itself and what emotional or functional promises it makes to its audience. Brand strategists and marketing executives use it as a foundational document that informs advertising, product development, and customer experience.

## Brand Strategy in the job market

- Open roles: 34
- Employers hiring: 29
- Median stated pay: $216,000 (middle half $196,000 – $253,000), from 26 of 34 open roles — the 76% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
- Last checked: September 13, 2026

## Asked for alongside Brand Strategy

Measured from the 34 open roles that name Brand Strategy, not from a curated list.

- [Budget Management](https://career.thegoodapps.co/skills/budget-management) — 5 roles (14.7%)
- [Campaign Management](https://career.thegoodapps.co/skills/campaign-management) — 5 roles (14.7%)
- [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing) — 5 roles (14.7%)
- [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing) — 4 roles (11.8%)
- [Project Management](https://career.thegoodapps.co/skills/project-management) — 4 roles (11.8%)
- [Analytics](https://career.thegoodapps.co/skills/analytics) — 3 roles (8.8%)
- [Content Strategy](https://career.thegoodapps.co/skills/content-strategy) — 3 roles (8.8%)
- [Copywriting](https://career.thegoodapps.co/skills/copywriting) — 3 roles (8.8%)

## Seniority of these roles

- Entry: 1 (3%)
- Mid: 1 (3%)
- Senior: 16 (50%)
- Management: 10 (31%)
- Executive: 4 (13%)

From 32 roles whose posting states a level.

## Roles that use Brand Strategy

- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 9
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 7
- [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager) — 4
- [Creative Director](https://career.thegoodapps.co/occupations/creative-director) — 3
- [Brand Marketer](https://career.thegoodapps.co/occupations/brand-marketer) — 1
- [Chief Marketing Officer](https://career.thegoodapps.co/occupations/chief-marketing-officer) — 1

## Employers hiring for Brand Strategy

- [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — 3 open roles
- [Biogen](https://career.thegoodapps.co/organizations/biogen) — 2 open roles
- [General Mills](https://career.thegoodapps.co/organizations/general-mills) — 2 open roles
- [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — 2 open roles
- [Ahrefs](https://career.thegoodapps.co/organizations/ahrefs) — 1 open role
- [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — 1 open role

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Branding](https://career.thegoodapps.co/skills/branding), [Logo Design](https://career.thegoodapps.co/skills/logo-design), [Advertising Campaigns](https://career.thegoodapps.co/skills/advertising-campaigns), [Competitive Analysis](https://career.thegoodapps.co/skills/competitive-analysis), [Advertising](https://career.thegoodapps.co/skills/advertising), [Brand Marketing](https://career.thegoodapps.co/skills/brand-marketing), [Brand Identity Design](https://career.thegoodapps.co/skills/brand-identity-design), [Strategic Marketing](https://career.thegoodapps.co/skills/strategic-marketing), [Advertising Strategy](https://career.thegoodapps.co/skills/advertising-strategy), [Integrated Marketing Communications](https://career.thegoodapps.co/skills/integrated-marketing-communications)

## Open roles requiring Brand Strategy (34)

- [Head of Communications, SCIEX](https://career.thegoodapps.co/jobs/24f7db47-473c-4bfb-8326-47f20541f52d/head-of-communications-sciex-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Marlborough, MA, $135,000 – $195,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Associate Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/a693de72-0a17-4983-aa71-b2bc963380da/associate-director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Full-time, Cambridge, MA, $164,000 – $226,000
- [Senior Manager, Marketing Strategy (International Travel)](https://career.thegoodapps.co/jobs/4b288779-a6f1-4252-a7f1-0e8d97922708/senior-manager-marketing-strategy-international-travel-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, San Francisco, CA, $153,700 – $246,200
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [Brand Manager - Minneapolis, MN](https://career.thegoodapps.co/jobs/4d1087c4-fa5a-4466-a3c0-1e69cdd14e40/brand-manager-minneapolis-mn-at-general-mills) at [General Mills](https://career.thegoodapps.co/organizations/general-mills) — Full-time, Minneapolis, MN, $110,800 – $184,800
- [Senior Brand Manager, Axe Innovation](https://career.thegoodapps.co/jobs/4adc290c-61d1-4c93-ba3a-8a05f725b35c/senior-brand-manager-axe-innovation-at-unilever) at [Unilever](https://career.thegoodapps.co/organizations/unilever) — Full-time, $119,400 – $179,000
- [Director, Product Innovation & Strategy (Beef), Burger King, US & Canada](https://career.thegoodapps.co/jobs/e53bf508-ea6d-4165-8ddc-2c04b9fa458e/director-product-innovation-strategy-beef-burger-king-us-canada-at-rbi) at [RBI](https://career.thegoodapps.co/organizations/rbi) — Miami, FL
- [Global Advertising Campaign Strategy, SVP - Corporate Affairs](https://career.thegoodapps.co/jobs/0aa198d2-ac71-4fae-a903-ba03811bdb8c/global-advertising-campaign-strategy-svp-corporate-affairs-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — New York, NY, $170,000 – $275,000
- [Senior Manager, Creative Strategy](https://career.thegoodapps.co/jobs/2fb6edb3-2a37-4727-a4bc-2b715096ef83/senior-manager-creative-strategy-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — $161,973 – $242,959

All 34 open roles: https://career.thegoodapps.co/jobs?skills=b2104997-b8b4-4b5b-a473-149bc7ec0242