# Brand Management

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/brand-management

Brand management is the marketing discipline of maintaining, improving, and evaluating a brand's positioning, perception, and value over time. Brand managers oversee everything from product messaging and visual identity to customer experience and market research, ensuring consistency across campaigns and touchpoints. It is a core function within consumer goods companies, agencies, and any organization seeking to build long-term brand equity.

## Brand Management in the job market

- Open roles: 4
- Employers hiring: 4
- Last checked: September 14, 2026

## Roles that use Brand Management

- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 2
- [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager) — 1
- [Marketing Executive](https://career.thegoodapps.co/occupations/marketing-executive) — 1

Related skills: [Market Research](https://career.thegoodapps.co/skills/market-research), [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing), [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy), [Marketing](https://career.thegoodapps.co/skills/marketing), [Brand Marketing](https://career.thegoodapps.co/skills/brand-marketing), [Branding](https://career.thegoodapps.co/skills/branding), [Brand Awareness](https://career.thegoodapps.co/skills/brand-awareness), [Product Marketing](https://career.thegoodapps.co/skills/product-marketing), [Hospitality Marketing](https://career.thegoodapps.co/skills/hospitality-marketing), [Reputation Management](https://career.thegoodapps.co/skills/reputation-management), [Brand Loyalty](https://career.thegoodapps.co/skills/brand-loyalty), [Consumer Research](https://career.thegoodapps.co/skills/consumer-research)

## Open roles requiring Brand Management (4)

- [Vice President of Marketing & External Relations (Freeborn Mower Electric Cooperative - Albert Lea, MN)](https://career.thegoodapps.co/jobs/362cbcae-48d8-4f57-92e4-b51f292467e4/vice-president-of-marketing-external-relations-freeborn-mower-electric) at [Dairyland Power Cooperative](https://career.thegoodapps.co/organizations/dairyland-power-cooperative) — Full-time, Albert Lea, MN, $120,000 – $160,000
- [Senior Director, Global Marketing](https://career.thegoodapps.co/jobs/1c3ca6ae-462c-47f1-aab6-65b72d7115d8/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Cincinnati, OH, $210,000 – $230,000
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Director, Corporate Communications](https://career.thegoodapps.co/jobs/c1130909-48a5-4fb9-bf94-f34522334f54/director-corporate-communications-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — Philadelphia, PA