# App Store Optimization

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/app-store-optimization

App Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion rate within app stores like Apple's App Store and Google Play, through optimizing elements such as title, keywords, description, screenshots, and ratings. Mobile marketers and growth teams use ASO to increase organic downloads without paid advertising, similar in spirit to SEO for websites. It relies on analyzing keyword rankings, competitor listings, and conversion data.

## App Store Optimization in the job market

- Open roles: 5
- Employers hiring: 5
- Last checked: September 13, 2026

## Roles that use App Store Optimization

- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 1
- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 1
- [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager) — 1

## Employers hiring for App Store Optimization

- [Duolingo](https://career.thegoodapps.co/organizations/duolingo) — 1 open role
- [Life360](https://career.thegoodapps.co/organizations/life360) — 1 open role
- [Mode](https://career.thegoodapps.co/organizations/mode) — 1 open role
- [Rakuten.com](https://career.thegoodapps.co/organizations/rakuten-com) — 1 open role
- [Suno](https://career.thegoodapps.co/organizations/suno) — 1 open role

Related skills: [SEO](https://career.thegoodapps.co/skills/seo), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research), [Mobile Marketing](https://career.thegoodapps.co/skills/mobile-marketing), [Mobile App Business](https://career.thegoodapps.co/skills/mobile-app-business), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Mobile Game Development](https://career.thegoodapps.co/skills/mobile-game-development), [App Marketing](https://career.thegoodapps.co/skills/app-marketing), [App Reskinning](https://career.thegoodapps.co/skills/app-reskinning), [Google Play](https://career.thegoodapps.co/skills/google-play)

## Open roles requiring App Store Optimization (5)

- [Sr. Director, Growth Marketing](https://career.thegoodapps.co/jobs/50495f28-ae3c-48f2-aff2-3d37dac33f81/sr-director-growth-marketing-at-rakuten-com) at [Rakuten.com](https://career.thegoodapps.co/organizations/rakuten-com) — Full-time, $136,485 – $254,664
- [Director of Product, Subscriber Value](https://job-boards.greenhouse.io/life360/jobs/8687440002) at [Life360](https://career.thegoodapps.co/organizations/life360) — Full-time, Remote, USA; Remote, Canada, $201,000 – $294,000 (listed on Life360's own careers site)
- [Senior Conversion Rate Optimization Manager (CRO Marketing)](https://career.thegoodapps.co/jobs/8169e56f-b08f-44e6-940b-c50b57fef9a0/senior-conversion-rate-optimization-manager-cro-marketing-at-suno) at [Suno](https://career.thegoodapps.co/organizations/suno) — Full-time, New York, NY, $160,000 – $190,000
- [User Acquisition Manager (Remote)](https://career.thegoodapps.co/jobs/5fe1ead9-27ba-42e5-8149-54a513bd35c8/user-acquisition-manager-remote-at-mode) at [Mode](https://career.thegoodapps.co/organizations/mode) — Full-time, Remote
- [Product Marketing Manager, Math](https://career.thegoodapps.co/jobs/99a3f96b-f5f7-489f-b63a-b38c81ed6f27/product-marketing-manager-math-at-duolingo) at [Duolingo](https://career.thegoodapps.co/organizations/duolingo) — New York, NY, $116,500 – $189,800