# App Marketing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/app-marketing

App marketing encompasses the strategies used to promote a mobile or web application, drive downloads/installs, and retain active users, including paid user acquisition, influencer partnerships, app store optimization, and in-app engagement campaigns. Product marketers and growth teams at app companies use analytics on install sources, retention, and lifetime value to refine these campaigns. It's a critical function for apps competing for visibility in crowded app stores.

Related skills: [Influencer Marketing](https://career.thegoodapps.co/skills/influencer-marketing), [App Store Optimization](https://career.thegoodapps.co/skills/app-store-optimization), [Growth Marketing](https://career.thegoodapps.co/skills/growth-marketing)

## Open roles requiring App Marketing (0)

None of the roles we have read name this skill yet. A large share of the visible corpus has not been parsed for skills, so this is at least as likely to be our backlog as the market's verdict.