# Account-Based Marketing (ABM)

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/account-based-marketing-abm

Account-Based Marketing is a B2B marketing strategy that targets specific high-value accounts or companies with personalized campaigns, rather than casting a wide net across broad audiences. Marketing and sales teams collaborate to identify target accounts, tailor content and outreach to key decision-makers within those organizations, and align efforts to close larger deals. It's especially common in enterprise software and B2B sales organizations aiming to improve conversion rates on strategic prospects.

## Account-Based Marketing (ABM) in the job market

- Open roles: 4
- Employers hiring: 4
- Last checked: September 13, 2026

## Roles that use Account-Based Marketing (ABM)

- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 3
- [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director) — 1

Related skills: [Marketing Automation](https://career.thegoodapps.co/skills/marketing-automation), [Lead Generation](https://career.thegoodapps.co/skills/lead-generation), [Demand Generation](https://career.thegoodapps.co/skills/demand-generation), [Account-Based Selling](https://career.thegoodapps.co/skills/account-based-selling)

## Open roles requiring Account-Based Marketing (ABM) (4)

- [Senior Growth Marketing Campaigns Manager](https://career.thegoodapps.co/jobs/1f2caf53-8ee4-4ab0-a156-c34f48a20548/senior-growth-marketing-campaigns-manager-at-vanta) at [Vanta](https://career.thegoodapps.co/organizations/vanta) — Full-time, Remote U.S., $145,000 – $171,000
- [Field Marketing Lead, Public Sector](https://job-boards.greenhouse.io/anthropic/jobs/5344577008) at [Menlo Ventures Portfolio](https://career.thegoodapps.co/organizations/menlo-ventures-portfolio) — Full-time, San Francisco, CA | Washington, DC, $320,000 – $400,000 (listed on Menlo Ventures Portfolio's own careers site)
- [Head of Enterprise Marketing](https://boards.greenhouse.io/descript/jobs/7797958003?gh_jid=7797958003) at [Descript](https://career.thegoodapps.co/organizations/descript) — Full-time, San Francisco, CA · Remote, $210,000 – $230,000 (listed on Descript's own careers site)
- [Director, Head of Demand Generation](https://career.thegoodapps.co/jobs/976cdd17-7e12-4211-8d42-fae05e9fcb6a/director-head-of-demand-generation-at-blumberg-portfolio) at [Blumberg Portfolio](https://career.thegoodapps.co/organizations/blumberg-portfolio) — New York, NY, $189,000 – $236,000