# A/B Testing

Skill · Marketing and Social Media

Canonical page: https://career.thegoodapps.co/skills/a-b-testing

A/B testing is an experimentation method where two or more variants of a webpage, app feature, email, or ad are shown to different user segments to determine which performs better against a defined metric. Marketers, product managers, and UX designers use it to make data-driven decisions about design changes, copy, pricing, and user flows.

## A/B Testing in the job market

- Open roles: 165
- Employers hiring: 84
- Median stated pay: $198,000 (middle half $160,000 – $251,000), from 135 of 165 open roles — the 82% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
- Last checked: September 12, 2026

## Asked for alongside A/B Testing

Measured from the 165 open roles that name A/B Testing, not from a curated list.

- [SQL](https://career.thegoodapps.co/skills/sql) — 62 roles (37.6%)
- [Python](https://career.thegoodapps.co/skills/python) — 53 roles (32.1%)
- [Machine Learning](https://career.thegoodapps.co/skills/machine-learning) — 35 roles (21.2%)
- [Tableau](https://career.thegoodapps.co/skills/tableau) — 22 roles (13.3%)
- [Looker](https://career.thegoodapps.co/skills/looker) — 16 roles (9.7%)
- [Data Analysis](https://career.thegoodapps.co/skills/data-analysis) — 15 roles (9.1%)
- [R](https://career.thegoodapps.co/skills/r) — 15 roles (9.1%)
- [Statistical Modeling](https://career.thegoodapps.co/skills/statistical-modeling) — 14 roles (8.5%)

## Seniority of these roles

- Entry: 6 (4%)
- Mid: 31 (21%)
- Senior: 65 (43%)
- Lead / Staff / Principal: 32 (21%)
- Management: 15 (10%)
- Executive: 2 (1%)

From 151 roles whose posting states a level.

## Where A/B Testing roles are

- [New York, NY](https://career.thegoodapps.co/jobs/in/new-york-ny) — 37
- [Mountain View, CA](https://career.thegoodapps.co/jobs/in/mountain-view-ca) — 12
- [San Francisco, CA](https://career.thegoodapps.co/jobs/in/san-francisco-ca) — 11
- [Los Angeles, CA](https://career.thegoodapps.co/jobs/in/los-angeles-ca) — 7
- [Atlanta, GA](https://career.thegoodapps.co/jobs/in/atlanta-ga) — 4
- [San Diego, CA](https://career.thegoodapps.co/jobs/in/san-diego-ca) — 4

Among the 97 of 165 open roles we could place on a map.

## Roles that use A/B Testing

- [Product Manager](https://career.thegoodapps.co/occupations/product-manager) — 29
- [Data Scientist](https://career.thegoodapps.co/occupations/data-scientist) — 27
- [Software Engineer](https://career.thegoodapps.co/occupations/software-engineer) — 16
- [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager) — 11
- [Machine Learning Engineer](https://career.thegoodapps.co/occupations/machine-learning-engineer) — 6
- [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager) — 5

## Employers hiring for A/B Testing

- [Intuit](https://career.thegoodapps.co/organizations/intuit) — 17 open roles
- [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — 7 open roles
- [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — 7 open roles
- [Menlo Ventures Portfolio](https://career.thegoodapps.co/organizations/menlo-ventures-portfolio) — 6 open roles
- [Suno](https://career.thegoodapps.co/organizations/suno) — 6 open roles
- [The New York Times Company](https://career.thegoodapps.co/organizations/the-new-york-times-company) — 6 open roles

Related skills: [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Email Marketing](https://career.thegoodapps.co/skills/email-marketing), [Mailchimp](https://career.thegoodapps.co/skills/mailchimp), [Mixpanel](https://career.thegoodapps.co/skills/mixpanel), [Product Analytics](https://career.thegoodapps.co/skills/product-analytics), [Cohort Analysis](https://career.thegoodapps.co/skills/cohort-analysis), [Marketing Analytics](https://career.thegoodapps.co/skills/marketing-analytics), [Amplitude](https://career.thegoodapps.co/skills/amplitude), [Funnel Optimization](https://career.thegoodapps.co/skills/funnel-optimization), [Growth Marketing](https://career.thegoodapps.co/skills/growth-marketing), [Conversion Funnel Analysis](https://career.thegoodapps.co/skills/conversion-funnel-analysis), [Google Optimize](https://career.thegoodapps.co/skills/google-optimize)

## Open roles requiring A/B Testing (165)

- [Senior Performance Marketer (Full Remote - Worldwide)](https://jobs.ashbyhq.com/everai/64c3f8c9-d7a6-4b21-8e75-345dc0139196/application) at [EverAI](https://career.thegoodapps.co/organizations/everai) — Worldwide · Remote, €65,000 – €105,000 (listed on EverAI's own careers site)
- [Customer Engagement Strategist](https://career.thegoodapps.co/jobs/1e2fe535-0ac8-411f-a92f-615e0588f2c5/customer-engagement-strategist-at-cigna) at [Cigna](https://career.thegoodapps.co/organizations/cigna) — Full-time, $108,400 – $180,600
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Director - eCommerce & Digital Marketing](https://career.thegoodapps.co/jobs/b1941144-e5c2-4edd-a263-d4750818ac71/director-ecommerce-digital-marketing-at-brookshire-grocery-company) at [Brookshire Grocery Company](https://career.thegoodapps.co/organizations/brookshire-grocery-company) — Tyler, TX
- [Senior Staff Data Scientist](https://career.thegoodapps.co/jobs/f37865d1-a329-4425-b4c2-1b01b1684b47/senior-staff-data-scientist-at-blue-apron) at [Blue Apron](https://career.thegoodapps.co/organizations/blue-apron) — Full-time, $216,000 – $249,500
- [Performance Marketing Coordinator EMEA](https://career.thegoodapps.co/jobs/499f57f9-2051-4020-a261-16faf5edb968/performance-marketing-coordinator-emea-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — Full-time, Hemel Hempstead
- [GenAI Product Analyst](https://career.thegoodapps.co/jobs/f175dc80-c5a8-44e9-9b6b-ce854292b013/genai-product-analyst-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Director, Product Management - Retention, CNN Digital Products & Services](https://career.thegoodapps.co/jobs/73abf2fa-086a-43f4-87ab-22f49ff4b28f/director-product-management-retention-cnn-digital-products-services-at-warner) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — Full-time, $168,000 – $312,000
- [Senior Product Manager, Search & Evaluate - StreetEasy](https://career.thegoodapps.co/jobs/4263d440-29a6-48b5-98ed-44f524a49cab/senior-product-manager-search-evaluate-streeteasy-at-zillow) at [Zillow](https://career.thegoodapps.co/organizations/zillow) — Full-time, Remote-USA, $141,200 – $237,400

All 165 open roles: https://career.thegoodapps.co/jobs?skills=eaef7e89-c6f1-4682-bf68-7910dddc9ada

## People with A/B Testing (1)

- [Ben Garves](https://career.thegoodapps.co/profile/bengarves) (@bengarves)