# Varsity Brands

Employer

Canonical page: https://career.thegoodapps.co/organizations/varsity-brands
Website: https://www.varsitybrands.com/
Careers: https://careers.varsitybrands.com/us/en

## What We Do

Varsity Brands is an American company focused on school spirit, cheerleading, and athletics, providing apparel, uniforms, competitions/events, and equipment through subsidiaries like Varsity Spirit and BSN Sports. It has been owned by private equity firms, most recently KKR (since 2024, prior to that Bain Capital from 2018).