# Vice President of Marketing

Occupation

Canonical page: https://career.thegoodapps.co/occupations/vice-president-of-marketing

A Vice President of Marketing sets and executes an organization's overall marketing strategy, overseeing brand management, campaigns, and go-to-market efforts as a senior member of the executive team. They manage marketing budgets and use digital marketing analytics to measure campaign performance and ROI, while providing leadership to marketing managers and specialists across channels. This role suits seasoned marketers with strong strategic and people-leadership capabilities.

Top skills: [Brand Management](https://career.thegoodapps.co/skills/brand-management), [Budget Management](https://career.thegoodapps.co/skills/budget-management), [Leadership](https://career.thegoodapps.co/skills/leadership), [Marketing Strategy](https://career.thegoodapps.co/skills/marketing-strategy)

## Career ladder

- Often comes from: [Creative Director](https://career.thegoodapps.co/occupations/creative-director), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Media Director](https://career.thegoodapps.co/occupations/media-director)
- Often leads to: [Chief Growth Officer](https://career.thegoodapps.co/occupations/chief-growth-officer), [Chief Marketing Officer](https://career.thegoodapps.co/occupations/chief-marketing-officer)

## Similar roles

[Chief Digital Officer](https://career.thegoodapps.co/occupations/chief-digital-officer), [Chief Marketing Officer](https://career.thegoodapps.co/occupations/chief-marketing-officer), [Chief Revenue Officer](https://career.thegoodapps.co/occupations/chief-revenue-officer), [Communications Director](https://career.thegoodapps.co/occupations/communications-director), [Digital Marketing Director](https://career.thegoodapps.co/occupations/digital-marketing-director), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Vice President of Analytics](https://career.thegoodapps.co/occupations/vice-president-of-analytics), [Vice President of Communications](https://career.thegoodapps.co/occupations/vice-president-of-communications), [Vice President of Design](https://career.thegoodapps.co/occupations/vice-president-of-design), [Vice President of Development](https://career.thegoodapps.co/occupations/vice-president-of-development), [Vice President of E-Commerce](https://career.thegoodapps.co/occupations/vice-president-of-e-commerce), [Vice President of Finance](https://career.thegoodapps.co/occupations/vice-president-of-finance)

## People with this title (0)

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