# Vice President of E-Commerce

Occupation

Canonical page: https://career.thegoodapps.co/occupations/vice-president-of-e-commerce

A vice president of e-commerce owns a company's online sales channel, setting strategy for digital storefronts built on platforms like Shopify or Magento and driving growth through digital marketing and conversion rate optimization. They hold P&L management responsibility for the e-commerce business unit and increasingly oversee omnichannel strategy to unify online and in-store customer experiences. This executive role typically sits within retail or consumer brands and is filled by leaders with a mix of merchandising, marketing, and technology experience.

Top skills: [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Digital Marketing](https://career.thegoodapps.co/skills/digital-marketing), [P&L Management](https://career.thegoodapps.co/skills/p-l-management)

## Career ladder

- Often comes from: [E-Commerce Director](https://career.thegoodapps.co/occupations/e-commerce-director)
- Often leads to: [Chief Revenue Officer](https://career.thegoodapps.co/occupations/chief-revenue-officer)

## Similar roles

[Vice President of Marketing](https://career.thegoodapps.co/occupations/vice-president-of-marketing), [Vice President of Operations](https://career.thegoodapps.co/occupations/vice-president-of-operations), [Vice President of Product Management](https://career.thegoodapps.co/occupations/vice-president-of-product-management), [Vice President of Sales](https://career.thegoodapps.co/occupations/vice-president-of-sales)

## People with this title (0)

No one holds this exact title here yet.