# Social Media Strategist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/social-media-strategist

A Social Media Strategist develops the overarching content strategy and voice for a brand's social channels, aligning posts and campaigns with broader marketing and business goals. They rely on social media analytics to measure engagement, craft compelling copywriting, and manage paid social advertising budgets to extend reach. This role also involves community management, fostering audience relationships and responding to trends in real time, and is typically found within marketing or brand teams at companies of all sizes.

Top skills: [Content Strategy](https://career.thegoodapps.co/skills/content-strategy), [Copywriting](https://career.thegoodapps.co/skills/copywriting), [Social Media Analytics](https://career.thegoodapps.co/skills/social-media-analytics)

## Career ladder

- Often comes from: [Social Media Specialist](https://career.thegoodapps.co/occupations/social-media-specialist)
- Often leads to: [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager)

## Similar roles

[Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Community Manager](https://career.thegoodapps.co/occupations/community-manager), [Content Creator](https://career.thegoodapps.co/occupations/content-creator), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Specialists](https://career.thegoodapps.co/occupations/marketing-specialists), [Social Media Marketer](https://career.thegoodapps.co/occupations/social-media-marketer), [Social Media Specialist](https://career.thegoodapps.co/occupations/social-media-specialist)

## Open Social Media Strategist roles (1)

- [Social Media Strategist](https://career.thegoodapps.co/jobs/d8595437-e19c-43bc-b958-df036c6df22a/social-media-strategist-at-auto-owners-insurance) at [Auto-Owners Insurance](https://career.thegoodapps.co/organizations/auto-owners-insurance) — Full-time, Lansing, MI

## Likely next role (9)

Where Social Media Strategists commonly go next: [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager).

- [Digital Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Digital-Marketing-Manager_R0483625-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office
- [Manager, Digital Channel Ops and Insights](https://career.thegoodapps.co/jobs/3e4d50fb-42d4-4b39-a698-1a126f923200/manager-digital-channel-ops-and-insights-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, Los Angeles, CA, $116,300 – $186,000
- [Web Strategy, Associate - Digital Marketing](https://career.thegoodapps.co/jobs/e22831cb-9a15-4183-9f8b-d35d2ea63bdf/web-strategy-associate-digital-marketing-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — Full-time, New York, NY, $110,000 – $135,000
- [Senior Paid Media Specialist](https://career.thegoodapps.co/jobs/ed511fba-40ec-4345-bb54-63fc16690cd1/senior-paid-media-specialist-at-wapo) at [WaPo](https://career.thegoodapps.co/organizations/wapo) — Full-time, DC-Washington-TWP Headquarters, $74,000 – $111,000
- [Sr. Paid Social Manager](https://career.thegoodapps.co/jobs/328ddc5c-541d-41b2-922b-82ca28bfd74a/sr-paid-social-manager-at-suno) at [Suno](https://career.thegoodapps.co/organizations/suno) — Full-time, New York, NY, $145,000 – $170,000
- [Senior Digital Marketing Manager](https://career.thegoodapps.co/jobs/d821e040-0289-4eaf-862f-07856c87e5e9/senior-digital-marketing-manager-at-crusoe) at [Crusoe](https://career.thegoodapps.co/organizations/crusoe) — San Francisco, CA, $160,000 – $190,000
- [Paid Media Marketer](https://career.thegoodapps.co/jobs/1e6c9e85-b5a0-4f1e-9df0-e75841475274/paid-media-marketer-at-cognition-ai) at [Cognition AI](https://career.thegoodapps.co/organizations/cognition-ai) — New York, NY

## Roles similar to Social Media Strategist (33)

From [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Community Manager](https://career.thegoodapps.co/occupations/community-manager), [Content Creator](https://career.thegoodapps.co/occupations/content-creator), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Specialists](https://career.thegoodapps.co/occupations/marketing-specialists), [Social Media Marketer](https://career.thegoodapps.co/occupations/social-media-marketer), [Social Media Specialist](https://career.thegoodapps.co/occupations/social-media-specialist).

- [Digital Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Digital-Marketing-Manager_R0483625-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Content Marketing Specialist](https://job-boards.greenhouse.io/gomotive/jobs/8750399002) at [Motive](https://career.thegoodapps.co/organizations/motive) — Austin, TX (listed on Motive's own careers site)
- [Community Manager](https://job-boards.greenhouse.io/alumniventures/jobs/4381546009) at [Alumni Ventures](https://career.thegoodapps.co/organizations/alumni-ventures) — Manchester, NH (listed on Alumni Ventures's own careers site)
- [Content Creator](https://fox.wd1.myworkdayjobs.com/en-US/Domestic/job/Los-Angeles-California-USA/Content-Creator_R50033699) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Los Angeles, CA (listed on Supercast's own careers site)
- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Community Manager](https://warnerbros.wd5.myworkdayjobs.com/en-US/global/job/CA-Burbank-Bldg-750-Second-Century-Tower-2/Community-Manager_R000107488) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — Burbank, CA (listed on Warner Bros. Discovery's own careers site)
- [Content Marketing Manager](https://jobs.ashbyhq.com/august-health/6840b35a-8b85-4a25-9bfb-6d89f5c85231/application) at [August Health](https://career.thegoodapps.co/organizations/august-health) — United States · Remote (listed on August Health's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Content Creator](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Shanghai/Content-Creator_0000036656) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office

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