# Social Media Specialist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/social-media-specialist

A Social Media Specialist manages a brand's presence across platforms, producing content creation and copywriting tailored to each channel's audience while running paid social campaigns to extend reach. They use platform tools like Hootsuite or Sprout Social to schedule posts and monitor social media analytics to refine strategy based on performance. This role typically reports into a marketing team and requires strong writing skills paired with an eye for visual and cultural trends.

Top skills: [Content Creation](https://career.thegoodapps.co/skills/content-creation), [Copywriting](https://career.thegoodapps.co/skills/copywriting), [Social Media Analytics](https://career.thegoodapps.co/skills/social-media-analytics)

## Career ladder

- Often comes from: [Social Media Coordinator](https://career.thegoodapps.co/occupations/social-media-coordinator)
- Often leads to: [Community Manager](https://career.thegoodapps.co/occupations/community-manager), [Social Media Strategist](https://career.thegoodapps.co/occupations/social-media-strategist)

## Similar roles

[Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Community Manager](https://career.thegoodapps.co/occupations/community-manager), [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Content Producer](https://career.thegoodapps.co/occupations/digital-content-producer), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Assistant](https://career.thegoodapps.co/occupations/marketing-assistant), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2), [Social Media Coordinator](https://career.thegoodapps.co/occupations/social-media-coordinator), [Social Media Marketer](https://career.thegoodapps.co/occupations/social-media-marketer), [Social Media Strategist](https://career.thegoodapps.co/occupations/social-media-strategist)

## Open Social Media Specialist roles (1)

- [Social Media Intern (Newsroom)](https://career.thegoodapps.co/jobs/6787ac90-acde-423e-9786-159e94b344a8/social-media-intern-newsroom-at-ny-post) at [NY Post](https://career.thegoodapps.co/organizations/ny-post) — Internship, New York, NY, $17 / hour

## Likely next role (11)

Where Social Media Specialists commonly go next: [Community Manager](https://career.thegoodapps.co/occupations/community-manager), [Social Media Strategist](https://career.thegoodapps.co/occupations/social-media-strategist).

- [Community Manager](https://job-boards.greenhouse.io/alumniventures/jobs/4381546009) at [Alumni Ventures](https://career.thegoodapps.co/organizations/alumni-ventures) — Manchester, NH (listed on Alumni Ventures's own careers site)
- [Community Manager](https://warnerbros.wd5.myworkdayjobs.com/en-US/global/job/CA-Burbank-Bldg-750-Second-Century-Tower-2/Community-Manager_R000107488) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — Burbank, CA (listed on Warner Bros. Discovery's own careers site)
- [Social Media Strategist](https://career.thegoodapps.co/jobs/d8595437-e19c-43bc-b958-df036c6df22a/social-media-strategist-at-auto-owners-insurance) at [Auto-Owners Insurance](https://career.thegoodapps.co/organizations/auto-owners-insurance) — Full-time, Lansing, MI
- [Community Lead, 2222 Ponce De Leon Blvd](https://career.thegoodapps.co/jobs/48374eb8-d731-4cce-b1b6-c05b3c973226/community-lead-2222-ponce-de-leon-blvd-at-wework) at [WeWork](https://career.thegoodapps.co/organizations/wework) — Full-time, Miami, FL, $60,000
- [Community Strategist](https://career.thegoodapps.co/jobs/a68380e3-0023-4d48-a394-f581e745b0bc/community-strategist-at-mighty-networks) at [Mighty Networks](https://career.thegoodapps.co/organizations/mighty-networks) — Full-time, Remote, $80,000 – $145,000
- [Head of Community](https://career.thegoodapps.co/jobs/e4290bc4-6d16-4d28-bfb4-2c83788bed33/head-of-community-at-nextdoor) at [Nextdoor](https://career.thegoodapps.co/organizations/nextdoor) — Full-time, US Remote, $175,000 – $270,000
- [Social Media & Community Lead](https://jobs.ashbyhq.com/render/4611bde4-47ac-45fc-ab56-235489e52682/application) at [Render](https://career.thegoodapps.co/organizations/render) — Full-time, Remote: United States (listed on Render's own careers site)
- [Online Community Manager](https://career.thegoodapps.co/jobs/62bce71b-9a48-41af-9923-e102e8e0f88b/online-community-manager-at-heygen) at [HeyGen](https://career.thegoodapps.co/organizations/heygen) — Contract, San Francisco, CA · Remote, $4,000 – $5,700 / month
- [Developer Community Manager](https://career.thegoodapps.co/jobs/24c37fbc-2a3f-4d19-939f-6784e48f96c0/developer-community-manager-at-cognition-ai) at [Cognition AI](https://career.thegoodapps.co/organizations/cognition-ai) — Full-time, San Francisco, CA
- [Community Lead](https://career.thegoodapps.co/jobs/9cf37eb6-7c98-4608-93df-5f9ffa855d46/community-lead-at-omiai) at [Omiai](https://career.thegoodapps.co/organizations/omiai) — San Francisco, CA, $300,000

## Roles similar to Social Media Specialist (32)

From [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Community Manager](https://career.thegoodapps.co/occupations/community-manager), [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Content Producer](https://career.thegoodapps.co/occupations/digital-content-producer), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Assistant](https://career.thegoodapps.co/occupations/marketing-assistant), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2), [Social Media Coordinator](https://career.thegoodapps.co/occupations/social-media-coordinator), [Social Media Marketer](https://career.thegoodapps.co/occupations/social-media-marketer), [Social Media Strategist](https://career.thegoodapps.co/occupations/social-media-strategist).

- [Digital Content Producer](https://fox.wd1.myworkdayjobs.com/en-US/Domestic/job/Chicago-Illinois-USA/Digital-Content-Producer_R50033828) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Chicago, IL (listed on Supercast's own careers site)
- [Marketing Specialist](https://diamondbackenergy.wd12.myworkdayjobs.com/en-US/DBE/job/Midland-TX/Marketing-Specialist_R100893) at [Diamondback Energy](https://career.thegoodapps.co/organizations/diamondback-energy) — Midland, TX (listed on Diamondback Energy's own careers site)
- [Content Marketing Specialist](https://job-boards.greenhouse.io/gomotive/jobs/8750399002) at [Motive](https://career.thegoodapps.co/organizations/motive) — Austin, TX (listed on Motive's own careers site)
- [Marketing Specialist](https://taylor.wd1.myworkdayjobs.com/en-US/External/job/North-Mankato-MN---The-Occasions-Group-Inc/Marketing-Specialist_R29751) at [Taylor Corporation](https://career.thegoodapps.co/organizations/taylor-corporation) (listed on Taylor Corporation's own careers site)
- [Community Manager](https://job-boards.greenhouse.io/alumniventures/jobs/4381546009) at [Alumni Ventures](https://career.thegoodapps.co/organizations/alumni-ventures) — Manchester, NH (listed on Alumni Ventures's own careers site)
- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Community Manager](https://warnerbros.wd5.myworkdayjobs.com/en-US/global/job/CA-Burbank-Bldg-750-Second-Century-Tower-2/Community-Manager_R000107488) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — Burbank, CA (listed on Warner Bros. Discovery's own careers site)
- [Marketing Specialist](https://tmhcc.wd108.myworkdayjobs.com/en-US/External/job/New-Hampshire---Salem/Marketing-Specialist_2026-709-1) at [Tokio Marine HCC](https://career.thegoodapps.co/organizations/tokio-marine-hcc) — Salem, NH (listed on Tokio Marine HCC's own careers site)
- [Field Marketing Specialist](https://career.thegoodapps.co/jobs/93b53d45-fc7a-4f13-9be4-cafacdc28311/field-marketing-specialist-at-chuck-e-cheese-s) at [Chuck E. Cheese's](https://career.thegoodapps.co/organizations/chuck-e-cheese-s) — Grapevine, TX
- [KSL Digital Content Producer (Full-time)](https://career.thegoodapps.co/jobs/5847f61e-ef0b-40a4-9b17-9a25b0f25f47/ksl-digital-content-producer-full-time-at-bonneville-international-media-group) at [Bonneville International Media Group](https://career.thegoodapps.co/organizations/bonneville-international-media-group) — Full-time, SLC Triad Center, $18 – $22 / hour

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