# SEO Specialist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/seo-specialist

An SEO Specialist works to improve a website's visibility in search engine results, conducting keyword research and content optimization to align pages with what users are searching for. Using tools like Ahrefs or SEMrush alongside Google Analytics, they track rankings and traffic while also addressing technical SEO issues such as site speed and crawlability. This role typically sits within a marketing team or digital agency and requires both analytical thinking and familiarity with how search algorithms evaluate content.

Top skills: [Content Optimization](https://career.thegoodapps.co/skills/content-optimization), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research)

## Career ladder

- Often comes from: [SEO Analyst](https://career.thegoodapps.co/occupations/seo-analyst)
- Often leads to: [SEO Manager](https://career.thegoodapps.co/occupations/seo-manager)

## Similar roles

[Affiliate Marketer](https://career.thegoodapps.co/occupations/affiliate-marketer), [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Marketer](https://career.thegoodapps.co/occupations/digital-marketer), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Email Marketer](https://career.thegoodapps.co/occupations/email-marketer), [Growth Marketer](https://career.thegoodapps.co/occupations/growth-marketer), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Search Engine Optimization Specialist](https://career.thegoodapps.co/occupations/search-engine-optimization-specialist), [SEO Analyst](https://career.thegoodapps.co/occupations/seo-analyst), [Social Media Marketer](https://career.thegoodapps.co/occupations/social-media-marketer)

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