# SEO Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/seo-manager

The SEO Manager owns organic search strategy for a company, setting the overall SEO/SEM strategy and leading analysts through keyword research, content strategy, and technical fixes. They use Google Analytics and Google Search Console to monitor performance, report results to marketing leadership, and often coordinate with content, web development, and paid media teams. This is typically a mid-to-senior marketing role held by someone with several years of hands-on SEO experience and proven ability to translate search data into business impact.

Top skills: [Content Strategy](https://career.thegoodapps.co/skills/content-strategy), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Google Search Console](https://career.thegoodapps.co/skills/google-search-console), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research)

## Career ladder

- Often comes from: [SEO Analyst](https://career.thegoodapps.co/occupations/seo-analyst), [SEO Specialist](https://career.thegoodapps.co/occupations/seo-specialist)
- Often leads to: [Digital Marketing Director](https://career.thegoodapps.co/occupations/digital-marketing-director)

## Similar roles

[Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Growth Marketing Manager](https://career.thegoodapps.co/occupations/growth-marketing-manager), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager), [Social Media Manager](https://career.thegoodapps.co/occupations/social-media-manager)

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