# SEO Analyst

Occupation

Canonical page: https://career.thegoodapps.co/occupations/seo-analyst

An SEO Analyst researches and optimizes a website's organic search performance, typically sitting within a marketing or growth team and reporting to an SEO or Marketing Manager. Day-to-day work centers on keyword research and technical SEO audits, using tools like Google Analytics and SEMrush/Ahrefs to track rankings, diagnose crawl or indexing issues, and inform content strategy. The role suits detail-oriented, data-driven marketers who are comfortable moving between spreadsheets of search data and hands-on site diagnostics.

Top skills: [Content Strategy](https://career.thegoodapps.co/skills/content-strategy), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [Keyword Research](https://career.thegoodapps.co/skills/keyword-research)

## Career ladder

- Often comes from: often an entry point.
- Often leads to: [SEO Manager](https://career.thegoodapps.co/occupations/seo-manager), [SEO Specialist](https://career.thegoodapps.co/occupations/seo-specialist)

## Similar roles

[Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [SEO Specialist](https://career.thegoodapps.co/occupations/seo-specialist)

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