# Senior Brand Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/senior-brand-manager

A Senior Brand Manager owns the overall strategy and financial performance of a brand or product portfolio, setting long-term brand strategy while managing the associated P&L. They provide cross-functional leadership over marketing, sales, and product teams, using market analysis to guide decisions and overseeing major campaign management efforts. This is a mid-to-senior marketing role typically held by experienced brand professionals who have progressed from associate or manager-level positions.

Top skills: [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy), [Campaign Management](https://career.thegoodapps.co/skills/campaign-management), [Market Analysis](https://career.thegoodapps.co/skills/market-analysis), [P&L Management](https://career.thegoodapps.co/skills/p-l-management)

## Career ladder

- Often comes from: [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager), [Senior Product Manager](https://career.thegoodapps.co/occupations/senior-product-manager)

## Open Senior Brand Manager roles (2)

- [Senior Brand Manager](https://lindtspruengli.wd103.myworkdayjobs.com/en-US/LindtSpruengliGroupCareers/job/San-Leandro-California/Senior-Brand-Manager_JR101288-1) at [Ghirardelli Chocolate Company](https://career.thegoodapps.co/organizations/ghirardelli-chocolate-company) — San Leandro, CA (listed on Ghirardelli Chocolate Company's own careers site)
- [Senior Brand Manager](https://livenation.wd503.myworkdayjobs.com/en-US/LNExternalSite/job/New-York-NY-USA/Senior-Brand-Manager_JR-90364-2) at [Live Nation Entertainment](https://career.thegoodapps.co/organizations/live-nation-entertainment) — New York, NY (listed on Live Nation Entertainment's own careers site)

## Likely next role (37)

Where Senior Brand Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to Senior Brand Manager (257)

From [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager), [Senior Product Manager](https://career.thegoodapps.co/occupations/senior-product-manager).

- [Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Brand-Manager_R0483384-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Senior Product Manager](https://cvshealth.wd1.myworkdayjobs.com/en-US/CVS_Health_Careers/job/NY---New-York/Senior-Product-Manager_R0983081) at [Longs Drugs](https://career.thegoodapps.co/organizations/longs-drugs) (listed on Longs Drugs's own careers site)
- [Senior Product Manager](https://jll.wd1.myworkdayjobs.com/en-US/jllcareers/job/Bengaluru-KA/Senior-Product-Manager_REQ520840) at [JLL](https://career.thegoodapps.co/organizations/jll) (listed on JLL's own careers site)
- [Brand Manager](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Mumbai/Brand-Manager_0000037212) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Senior Product Manager](https://job-boards.greenhouse.io/vectara/jobs/5404987008) at [Vectara](https://career.thegoodapps.co/organizations/vectara) — Palo Alto, CA (listed on Vectara's own careers site)
- [Technical Product Marketing Manager (Staff)](https://jobs.ashbyhq.com/pinecone/7e7c824d-17a6-44ea-9485-6f04ceea5f29/application) at [Pinecone](https://career.thegoodapps.co/organizations/pinecone) — New York, NY, $145,000 – $210,000 (listed on Pinecone's own careers site)
- [Product Marketing Manager](https://expedia.wd108.myworkdayjobs.com/en-US/search/job/USA---Illinois---Chicago/Product-Marketing-Manager_R-108928) at [Expedia Group](https://career.thegoodapps.co/organizations/expedia-group) (listed on Expedia Group's own careers site)
- [Senior Product Manager](https://harriscomputer.wd3.myworkdayjobs.com/en-US/1/job/Maine-United-States/Senior-Product-Manager_R0046273-2) at [SirsiDynix](https://career.thegoodapps.co/organizations/sirsidynix) — Maine, United States (listed on SirsiDynix's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)

## People with this title (0)

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