# Product Marketing Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/product-marketing-manager

A Product Marketing Manager bridges product and marketing teams, crafting positioning and messaging that communicates a product's value to target customers and managing go-to-market strategy for new launches. This role is central to tech and SaaS companies, requiring close cross-functional collaboration with sales, product, and design teams to ensure consistent messaging. Thorough market research underpins successful product launch management, helping the company differentiate against competitors.

Top skills: [Cross-functional Collaboration](https://career.thegoodapps.co/skills/cross-functional-collaboration), [Go-to-Market Strategy](https://career.thegoodapps.co/skills/go-to-market-strategy), [Market Research](https://career.thegoodapps.co/skills/market-research)

## Career ladder

- Often comes from: [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Growth Marketing Manager](https://career.thegoodapps.co/occupations/growth-marketing-manager), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Product Manager](https://career.thegoodapps.co/occupations/product-manager), [Sales Enablement Manager](https://career.thegoodapps.co/occupations/sales-enablement-manager), [Senior Brand Manager](https://career.thegoodapps.co/occupations/senior-brand-manager)

## Open Product Marketing Manager roles (60)

- [Technical Product Marketing Manager (Staff)](https://jobs.ashbyhq.com/pinecone/7e7c824d-17a6-44ea-9485-6f04ceea5f29/application) at [Pinecone](https://career.thegoodapps.co/organizations/pinecone) — New York, NY, $145,000 – $210,000 (listed on Pinecone's own careers site)
- [Product Marketing Manager](https://expedia.wd108.myworkdayjobs.com/en-US/search/job/USA---Illinois---Chicago/Product-Marketing-Manager_R-108928) at [Expedia Group](https://career.thegoodapps.co/organizations/expedia-group) (listed on Expedia Group's own careers site)
- [Product Marketing Manager](https://jobs.ashbyhq.com/replit/e73e86e8-405e-4d19-928b-fd190cd650ba/application) at [Replit](https://career.thegoodapps.co/organizations/replit) — Foster City, CA · Remote, $140,000 – $180,000 (listed on Replit's own careers site)
- [Product Marketing Manager](https://sec.wd3.myworkdayjobs.com/en-US/Samsung_Careers/job/6625-Excellence-Way-Plano-TX-USA/Product-Marketing-Manager_R119400) at [Samsung Semiconductor](https://career.thegoodapps.co/organizations/samsung-semiconductor) — Plano, TX (listed on Samsung Semiconductor's own careers site)
- [Product Marketing Manager](https://onehealthineers.wd3.myworkdayjobs.com/en-US/SHSJB/job/SGP-M/Product-Marketing-Manager_R-29610-2) at [Varian Medical Systems](https://career.thegoodapps.co/organizations/varian-medical-systems) (listed on Varian Medical Systems's own careers site)
- [Product Marketing Manager](https://pluralsight.wd1.myworkdayjobs.com/en-US/Careers/job/Remote---USA/Product-Marketing-Manager_R0014370) at [Pluralsight](https://career.thegoodapps.co/organizations/pluralsight) — Remote - USA (listed on Pluralsight's own careers site)
- [Product Marketing Manager](https://kla.wd1.myworkdayjobs.com/en-US/Search/job/Totowa-NJ/Product-Marketing-Manager_2639366-1) at [KLA-Tencor](https://career.thegoodapps.co/organizations/kla-tencor) — Totowa, NJ (listed on KLA-Tencor's own careers site)
- [Product Marketing Manager](https://flir.wd1.myworkdayjobs.com/en-US/flircareers/job/US---Milpitas-CA/Product-Marketing-Manager_REQ32834) at [FLIR Systems](https://career.thegoodapps.co/organizations/flir-systems) — Milpitas, CA (listed on FLIR Systems's own careers site)
- [Insurance Product Marketing Manager- Life & Wealth Americas](https://career.thegoodapps.co/jobs/b48731b7-20f5-4712-9ec6-798abab8e31a/insurance-product-marketing-manager-life-wealth-americas-at-dxc-technology) at [DXC Technology](https://career.thegoodapps.co/organizations/dxc-technology) — Fort Mill, SC
- [Product Marketing Manager-RapidCare](https://career.thegoodapps.co/jobs/88e3794b-e9ff-433a-b2de-a166098af18b/product-marketing-manager-rapidcare-at-ariens) at [Ariens](https://career.thegoodapps.co/organizations/ariens) — Wi - Brillion

All 60 open roles: https://career.thegoodapps.co/jobs?q=Product%20Marketing%20Manager

## Likely next role (37)

Where Product Marketing Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to Product Marketing Manager (587)

From [Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Growth Marketing Manager](https://career.thegoodapps.co/occupations/growth-marketing-manager), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Product Manager](https://career.thegoodapps.co/occupations/product-manager), [Sales Enablement Manager](https://career.thegoodapps.co/occupations/sales-enablement-manager), [Senior Brand Manager](https://career.thegoodapps.co/occupations/senior-brand-manager).

- [Product Manager](https://medtronic.wd1.myworkdayjobs.com/en-US/MedtronicCareers/job/Lausanne-Vaud-Switzerland/Product-Manager_R75096-2) at [Medtronic](https://career.thegoodapps.co/organizations/medtronic) (listed on Medtronic's own careers site)
- [Associate Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Associate-Brand-Manager_R0483317-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Product Manager](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Milan-Italy/Product-Manager_R-287369) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard) (listed on Mastercard's own careers site)
- [Marketing Manager](https://jll.wd1.myworkdayjobs.com/en-US/jllcareers/job/San-Francisco-CA/Marketing-Manager_REQ529868) at [JLL](https://career.thegoodapps.co/organizations/jll) (listed on JLL's own careers site)
- [Brand Manager](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Mumbai/Brand-Manager_0000037212) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Growth Marketing Manager](https://job-boards.greenhouse.io/ww/jobs/5415246008) at [Weight Watchers](https://career.thegoodapps.co/organizations/weight-watchers) — New York, NY (listed on Weight Watchers's own careers site)
- [Growth Marketing Manager](https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-NY-New-York-City/Growth-Marketing-Manager_JR-0109235) at [Workday](https://career.thegoodapps.co/organizations/workday) — New York, NY (listed on Workday's own careers site)
- [Founder, Instructure Foundry](https://jobs.ashbyhq.com/instructure/0305750b-c53b-4829-b14d-d7b98ab1aacd/application) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, US-REMOTE (listed on Instructure's own careers site)
- [Product Manager](https://visa.wd5.myworkdayjobs.com/en-US/Visa/job/US---Austin-TX/Product-Manager_REF087936W) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Austin, TX (listed on Visa Inc.'s own careers site)

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