# Performance Marketing Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/performance-marketing-manager

A Performance Marketing Manager plans, runs, and optimizes paid media advertising campaigns across channels like search, social, and display, using marketing analytics to track return on ad spend and campaign effectiveness. They run A/B tests and apply SEO/SEM and conversion rate optimization techniques to continuously improve funnel performance and lower acquisition costs. This role typically sits within a marketing or growth team, reporting on measurable, revenue-driving results rather than brand awareness alone.

Top skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Conversion Rate Optimization](https://career.thegoodapps.co/skills/conversion-rate-optimization), [Marketing Analytics](https://career.thegoodapps.co/skills/marketing-analytics)

## Career ladder

- Often comes from: [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Growth Marketing Manager](https://career.thegoodapps.co/occupations/growth-marketing-manager), [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [SEO Manager](https://career.thegoodapps.co/occupations/seo-manager), [Social Media Manager](https://career.thegoodapps.co/occupations/social-media-manager)

## Open Performance Marketing Manager roles (6)

- [Senior Performance Marketer (Full Remote - Worldwide)](https://jobs.ashbyhq.com/everai/64c3f8c9-d7a6-4b21-8e75-345dc0139196/application) at [EverAI](https://career.thegoodapps.co/organizations/everai) — Worldwide · Remote, €65,000 – €105,000 (listed on EverAI's own careers site)
- [Performance Marketing Manager](https://www.talkspace.com/careers/job?gh_jid=6150538004) at [Talkspace](https://career.thegoodapps.co/organizations/talkspace) — New York, NY · Remote (listed on Talkspace's own careers site)
- [Performance Marketing Coordinator EMEA](https://career.thegoodapps.co/jobs/499f57f9-2051-4020-a261-16faf5edb968/performance-marketing-coordinator-emea-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — Full-time, Hemel Hempstead
- [Performance Marketing Specialist Marketplaces](https://career.thegoodapps.co/jobs/55627553-e1cd-4768-a168-80ede6c603b1/performance-marketing-specialist-marketplaces-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, €57,800 – €77,000
- [Performance Marketing Manager, Display & CTV](https://career.thegoodapps.co/jobs/cb088a7f-6657-4964-af58-30c8182b64df/performance-marketing-manager-display-ctv-at-novig) at [Novig](https://career.thegoodapps.co/organizations/novig) — Full-time, New York, NY, $100,000 – $130,000
- [Performance Marketing Manager](https://career.thegoodapps.co/jobs/e3c58d9b-75d5-4188-950f-f0986e152155/performance-marketing-manager-at-vercel) at [Vercel](https://career.thegoodapps.co/organizations/vercel) — Full-time, New York, NY, $150,000 – $188,000

## Likely next role (37)

Where Performance Marketing Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to Performance Marketing Manager (35)

From [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Growth Marketing Manager](https://career.thegoodapps.co/occupations/growth-marketing-manager), [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [SEO Manager](https://career.thegoodapps.co/occupations/seo-manager), [Social Media Manager](https://career.thegoodapps.co/occupations/social-media-manager).

- [Digital Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Digital-Marketing-Manager_R0483625-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Growth Marketing Manager](https://job-boards.greenhouse.io/ww/jobs/5415246008) at [Weight Watchers](https://career.thegoodapps.co/organizations/weight-watchers) — New York, NY (listed on Weight Watchers's own careers site)
- [Growth Marketing Manager](https://workday.wd5.myworkdayjobs.com/en-US/Workday/job/USA-NY-New-York-City/Growth-Marketing-Manager_JR-0109235) at [Workday](https://career.thegoodapps.co/organizations/workday) — New York, NY (listed on Workday's own careers site)
- [Social Media Manager](https://motorolasolutions.wd5.myworkdayjobs.com/en-US/Careers/job/Chicago-IL/Social-Media-Manager_R66642) at [Motorola Solutions](https://career.thegoodapps.co/organizations/motorola-solutions) — Chicago, IL (listed on Motorola Solutions's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office
- [Social Media Manager](https://career.thegoodapps.co/jobs/843d3490-daff-462e-ac00-68a71a879823/social-media-manager-at-clear-channel-outdoor) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) — Full-time, New York, NY, $72,000 – $93,000
- [Social Media Internship](https://career.thegoodapps.co/jobs/20ebcc06-155a-49bf-8268-e804d620f762/social-media-internship-at-blue-ridge-communications) at [Blue Ridge Communications](https://career.thegoodapps.co/organizations/blue-ridge-communications) — Internship, Lehighton, PA
- [Manager, Digital Channel Ops and Insights](https://career.thegoodapps.co/jobs/3e4d50fb-42d4-4b39-a698-1a126f923200/manager-digital-channel-ops-and-insights-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, Los Angeles, CA, $116,300 – $186,000
- [Social Programmer - BR Open Ice (Temporary)](https://career.thegoodapps.co/jobs/20181eb7-ddd0-476e-88f8-8ce05aabfc37/social-programmer-br-open-ice-temporary-at-warner-bros-discovery) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — Contract, New York, NY · Remote, $42,224 – $78,416

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