# Media Planner

Occupation

Canonical page: https://career.thegoodapps.co/occupations/media-planner

A Media Planner determines where and how an organization's advertising dollars are spent, selecting channels and negotiating placements to reach target audiences effectively. They use media buying platforms (DSPs) and tools like Google Ads and Analytics alongside Excel to plan budgets, define audience targeting, and analyze campaign performance. This role sits within advertising agencies or marketing departments and suits data-driven professionals who blend strategic thinking with attention to audience insights.

## Career ladder

- Often comes from: often an entry point.
- Often leads to: [Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Media Director](https://career.thegoodapps.co/occupations/media-director)

## Similar roles

[Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Promotions Manager](https://career.thegoodapps.co/occupations/promotions-manager), [Public Relations Specialist](https://career.thegoodapps.co/occupations/public-relations-specialist)

## Open Media Planner roles (3)

- [Media Planning Associate](https://career.thegoodapps.co/jobs/ea44b09a-59a0-45f2-b44c-d1bc83d42af5/media-planning-associate-at-citigroup) at [Citigroup](https://career.thegoodapps.co/organizations/citigroup) — Full-time, Irving, TX, $87,360 – $131,040
- [Senior Manager, Media Strategy](https://career.thegoodapps.co/jobs/3683978c-00f0-4b94-986d-16bb0baadd6f/senior-manager-media-strategy-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Full-time, Los Angeles, CA, $72,000 – $90,000
- [Manager, Media Planning](https://career.thegoodapps.co/jobs/1ccd1ed1-e21d-4e16-9cbc-7a36543bc234/manager-media-planning-at-mastercard) at [Mastercard](https://career.thegoodapps.co/organizations/mastercard) — Full-time, Purchase, NY, $135,000 – $222,000

## Likely next role (4)

Where Media Planners commonly go next: [Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Media Director](https://career.thegoodapps.co/occupations/media-director).

- [Vice President, Media](https://career.thegoodapps.co/jobs/92afcb6c-fdc8-4c13-b955-acc9352f440c/vice-president-media-at-dave-buster-s) at [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — Full-time, Coppell, TX, $191,600 – $273,800
- [Sr. Professional, Media](https://career.thegoodapps.co/jobs/91a9b05c-a207-46e4-a24e-a884c87b279f/sr-professional-media-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, Baltimore, MD, $75,000 – $100,000
- [Senior Manager, Paid Media](https://career.thegoodapps.co/jobs/eaa4f92a-ee2e-48a6-8c90-513d68d59c48/senior-manager-paid-media-at-whalar) at [Whalar](https://career.thegoodapps.co/organizations/whalar) — Full-time, New York, NY, $85,000 – $100,000
- [Programmatic Ad Partnerships Manager](https://career.thegoodapps.co/jobs/d80d307f-93e6-4442-b128-b87d429def4b/programmatic-ad-partnerships-manager-at-haystack-news) at [Haystack News](https://career.thegoodapps.co/organizations/haystack-news) — Miami, FL

## Roles similar to Media Planner (16)

From [Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Promotions Manager](https://career.thegoodapps.co/occupations/promotions-manager), [Public Relations Specialist](https://career.thegoodapps.co/occupations/public-relations-specialist).

- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Senior Analyst, Brand Strategy and Measurement](https://career.thegoodapps.co/jobs/a73f2bcc-fb25-48b9-a689-2b6c4e491030/senior-analyst-brand-strategy-and-measurement-at-kayak-com) at [Kayak.com](https://career.thegoodapps.co/organizations/kayak-com) — Full-time, Norwalk Office · Remote, $110,000 – $120,000
- [Marketing Analyst](https://qvc.wd5.myworkdayjobs.com/en-US/QRG/job/Cornerstone-Services-Inc---Ohio-Remote/Marketing-Analyst_R82847) at [Qurate Retail Group](https://career.thegoodapps.co/organizations/qurate-retail-group) (listed on Qurate Retail Group's own careers site)
- [Sr. Professional, Media](https://career.thegoodapps.co/jobs/91a9b05c-a207-46e4-a24e-a884c87b279f/sr-professional-media-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, Baltimore, MD, $75,000 – $100,000
- [Lead Analyst, Roundel - Performance & Insights](https://career.thegoodapps.co/jobs/62e27653-b217-489b-9df1-5e7103896567/lead-analyst-roundel-performance-insights-at-target) at [Target](https://career.thegoodapps.co/organizations/target) — Minneapolis, MN, $115,000 – $206,000
- [Manager, Marketing Insights](https://career.thegoodapps.co/jobs/a634b926-e12e-4dea-bc7d-ff181593aeba/manager-marketing-insights-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — New York, NY, $128,000 – $144,000
- [End-User Marketing Intern (Public)](https://career.thegoodapps.co/jobs/92dbbcee-203e-4d13-a4c2-1c174bd07358/end-user-marketing-intern-public-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify) — Internship, Shah Alam
- [Customer Lifecycle Analyst](https://career.thegoodapps.co/jobs/a6a6f398-6d01-43d1-b8a7-fae127ab4df9/customer-lifecycle-analyst-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, £45,500 – £66,000
- [Manager, Marketing Science](https://career.thegoodapps.co/jobs/f5f2ad29-47a3-44a5-9d0b-9fc8c2800cd2/manager-marketing-science-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA
- [Promotions Manager](https://career.thegoodapps.co/jobs/4ec69162-92a0-4091-a791-b4d6f6fa1263/promotions-manager-at-iheartmedia) at [iHeartMedia](https://career.thegoodapps.co/organizations/iheartmedia) — Full-time, New York, NY, $19 – $24 / hour

## People with this title (0)

No one holds this exact title here yet.