# Media Buyer

Occupation

Canonical page: https://career.thegoodapps.co/occupations/media-buyer

A Media Buyer plans and purchases advertising space across digital and traditional channels, using programmatic advertising platforms and tools like Google Ads to place campaigns efficiently. They handle media planning, negotiate rates with publishers and ad networks, and track performance through analytics to optimize spend, typically within a marketing or advertising agency team. The role fits a numbers-savvy negotiator who can balance budget discipline with campaign reach and effectiveness.

Top skills: [Analytics](https://career.thegoodapps.co/skills/analytics), [Google Ads](https://career.thegoodapps.co/skills/google-ads), [Media Planning](https://career.thegoodapps.co/skills/media-planning), [Negotiation](https://career.thegoodapps.co/skills/negotiation), [Programmatic Advertising](https://career.thegoodapps.co/skills/programmatic-advertising)

## Career ladder

- Often comes from: [Media Planner](https://career.thegoodapps.co/occupations/media-planner)
- Often leads to: [Media Director](https://career.thegoodapps.co/occupations/media-director)

## Similar roles

[Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Media Planner](https://career.thegoodapps.co/occupations/media-planner)

## Open Media Buyer roles (2)

- [Sr. Professional, Media](https://career.thegoodapps.co/jobs/91a9b05c-a207-46e4-a24e-a884c87b279f/sr-professional-media-at-under-armour) at [Under Armour](https://career.thegoodapps.co/organizations/under-armour) — Full-time, Baltimore, MD, $75,000 – $100,000
- [Senior Manager, Paid Media](https://career.thegoodapps.co/jobs/eaa4f92a-ee2e-48a6-8c90-513d68d59c48/senior-manager-paid-media-at-whalar) at [Whalar](https://career.thegoodapps.co/organizations/whalar) — Full-time, New York, NY, $85,000 – $100,000

## Likely next role (1)

Where Media Buyers commonly go next: [Media Director](https://career.thegoodapps.co/occupations/media-director).

- [Vice President, Media](https://career.thegoodapps.co/jobs/92afcb6c-fdc8-4c13-b955-acc9352f440c/vice-president-media-at-dave-buster-s) at [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — Full-time, Coppell, TX, $191,600 – $273,800

## Roles similar to Media Buyer (132)

From [Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Media Planner](https://career.thegoodapps.co/occupations/media-planner).

- [Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Marketing-Manager_R0483659-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)
- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Sr. Manager, Partnerships Marketing](https://career.thegoodapps.co/jobs/5078a11e-28b2-4bb8-b9dc-3ba6f49734e0/sr-manager-partnerships-marketing-at-hims-and-hers) at [Hims and Hers](https://career.thegoodapps.co/organizations/hims-and-hers) — Full-time, US Remote, $145,000 – $165,000
- [Marketing Manager](https://taylormorrison.wd1.myworkdayjobs.com/en-US/TaylorMorrisonCareers/job/TX---Dallas-Division-Office-6735-Salt-Cedar-Way-Building-1-Suite-200-Frisco-TX--75034/Marketing-Manager_R0014311) at [Taylor Morrison](https://career.thegoodapps.co/organizations/taylor-morrison) — Frisco, TX (listed on Taylor Morrison's own careers site)
- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- [Marketing Manager](https://huntsman.wd1.myworkdayjobs.com/en-US/Huntsman/job/USA---Texas---Houston---The-Woodlands---Corporate-Office/Marketing-Manager_J-020008) at [Huntsman Corporation](https://career.thegoodapps.co/organizations/huntsman-corporation) — Houston, TX (listed on Huntsman Corporation's own careers site)
- [Senior Manager, Loyalty & CRM](https://career.thegoodapps.co/jobs/590dfa66-382c-4916-9950-9ad164eb9b45/senior-manager-loyalty-crm-at-dave-buster-s) at [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — Coppell, TX, $90,300 – $120,400
- [Customer Engagement Strategist](https://career.thegoodapps.co/jobs/1e2fe535-0ac8-411f-a92f-615e0588f2c5/customer-engagement-strategist-at-cigna) at [Cigna](https://career.thegoodapps.co/organizations/cigna) — Full-time, $108,400 – $180,600

## People with this title (0)

No one holds this exact title here yet.