# Marketing Specialist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/marketing-specialist

A marketing specialist executes day-to-day marketing initiatives, from content marketing and SEO to social media campaigns, usually reporting to a marketing manager within a company's marketing department. They plan and run campaign management workflows across channels and rely on marketing analytics to track performance and refine messaging. This role fits creative yet data-savvy professionals who enjoy blending storytelling with measurable results.

Top skills: [Campaign Management](https://career.thegoodapps.co/skills/campaign-management), [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Marketing Analytics](https://career.thegoodapps.co/skills/marketing-analytics), [SEO](https://career.thegoodapps.co/skills/seo), [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing)

## Career ladder

- Often comes from: [Marketing Assistant](https://career.thegoodapps.co/occupations/marketing-assistant), [Marketing Associate](https://career.thegoodapps.co/occupations/marketing-associate)
- Often leads to: [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager), [Promotions Manager](https://career.thegoodapps.co/occupations/promotions-manager)

## Similar roles

[Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Business Development Specialist](https://career.thegoodapps.co/occupations/business-development-specialist), [Communications Specialist](https://career.thegoodapps.co/occupations/communications-specialist), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Public Relations Specialist](https://career.thegoodapps.co/occupations/public-relations-specialist), [Revenue Operations Specialist](https://career.thegoodapps.co/occupations/revenue-operations-specialist), [Sales Enablement Specialist](https://career.thegoodapps.co/occupations/sales-enablement-specialist), [SEO Specialist](https://career.thegoodapps.co/occupations/seo-specialist)

## Open Marketing Specialist roles (14)

- [Marketing Specialist](https://powdr.wd12.myworkdayjobs.com/en-US/POWDR_Careers/job/Park-City-UT/Marketing-Specialist_JR7157) at [Powdr Corporation](https://career.thegoodapps.co/organizations/powdr-corporation) (listed on Powdr Corporation's own careers site)
- [Marketing Specialist](https://diamondbackenergy.wd12.myworkdayjobs.com/en-US/DBE/job/Midland-TX/Marketing-Specialist_R100893) at [Diamondback Energy](https://career.thegoodapps.co/organizations/diamondback-energy) — Midland, TX (listed on Diamondback Energy's own careers site)
- [Marketing Specialist](https://taylor.wd1.myworkdayjobs.com/en-US/External/job/North-Mankato-MN---The-Occasions-Group-Inc/Marketing-Specialist_R29751) at [Taylor Corporation](https://career.thegoodapps.co/organizations/taylor-corporation) (listed on Taylor Corporation's own careers site)
- [Marketing Specialist](https://tmhcc.wd108.myworkdayjobs.com/en-US/External/job/New-Hampshire---Salem/Marketing-Specialist_2026-709-1) at [Tokio Marine HCC](https://career.thegoodapps.co/organizations/tokio-marine-hcc) — Salem, NH (listed on Tokio Marine HCC's own careers site)
- [Field Marketing Specialist](https://career.thegoodapps.co/jobs/93b53d45-fc7a-4f13-9be4-cafacdc28311/field-marketing-specialist-at-chuck-e-cheese-s) at [Chuck E. Cheese's](https://career.thegoodapps.co/organizations/chuck-e-cheese-s) — Grapevine, TX
- [Regional Channel Marketing Specialist (Hybrid - El Segundo, CA)](https://career.thegoodapps.co/jobs/b63965ed-42ca-4a05-91bd-2fc1d2c3298f/regional-channel-marketing-specialist-hybrid-el-segundo-ca-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — El Segundo, $71,000 – $75,000
- [B2B Marketing Specialist - Franchise Development](https://career.thegoodapps.co/jobs/3746ae8f-6830-4ebf-9326-7e8682f8e7a5/b2b-marketing-specialist-franchise-development-at-anytime-fitness) at [Anytime Fitness](https://career.thegoodapps.co/organizations/anytime-fitness) — Woodbury, MN, $70,000 – $80,000
- [Freelance CRM Specialist, Fox News](https://career.thegoodapps.co/jobs/dc142322-e800-4775-9792-cd757ea57a94/freelance-crm-specialist-fox-news-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Contract, New York, NY, $26 – $31 / hour
- [Omnichannel Brand Marketing Specialist - 3 Month FTC](https://career.thegoodapps.co/jobs/c7c782fe-581f-46c8-a586-4e26662d115c/omnichannel-brand-marketing-specialist-3-month-ftc-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Contract, €51,000 – €68,000
- [Marketing Specialist - Key Accounts](https://career.thegoodapps.co/jobs/cc025092-cee8-43ce-b3a2-b6a02ae5a1a2/marketing-specialist-key-accounts-at-columbia-sportswear) at [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — Full-time, Portland, OR

All 14 open roles: https://career.thegoodapps.co/jobs?q=Marketing%20Specialist

## Likely next role (187)

Where Marketing Specialists commonly go next: [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager), [Promotions Manager](https://career.thegoodapps.co/occupations/promotions-manager).

- [Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Marketing-Manager_R0483659-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Technical Product Marketing Manager (Staff)](https://jobs.ashbyhq.com/pinecone/7e7c824d-17a6-44ea-9485-6f04ceea5f29/application) at [Pinecone](https://career.thegoodapps.co/organizations/pinecone) — New York, NY, $145,000 – $210,000 (listed on Pinecone's own careers site)
- [Product Marketing Manager](https://expedia.wd108.myworkdayjobs.com/en-US/search/job/USA---Illinois---Chicago/Product-Marketing-Manager_R-108928) at [Expedia Group](https://career.thegoodapps.co/organizations/expedia-group) (listed on Expedia Group's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)
- [Product Marketing Manager](https://jobs.ashbyhq.com/replit/e73e86e8-405e-4d19-928b-fd190cd650ba/application) at [Replit](https://career.thegoodapps.co/organizations/replit) — Foster City, CA · Remote, $140,000 – $180,000 (listed on Replit's own careers site)
- [Product Marketing Manager](https://sec.wd3.myworkdayjobs.com/en-US/Samsung_Careers/job/6625-Excellence-Way-Plano-TX-USA/Product-Marketing-Manager_R119400) at [Samsung Semiconductor](https://career.thegoodapps.co/organizations/samsung-semiconductor) — Plano, TX (listed on Samsung Semiconductor's own careers site)
- [Sr. Manager, Partnerships Marketing](https://career.thegoodapps.co/jobs/5078a11e-28b2-4bb8-b9dc-3ba6f49734e0/sr-manager-partnerships-marketing-at-hims-and-hers) at [Hims and Hers](https://career.thegoodapps.co/organizations/hims-and-hers) — Full-time, US Remote, $145,000 – $165,000
- [Product Marketing Manager](https://onehealthineers.wd3.myworkdayjobs.com/en-US/SHSJB/job/SGP-M/Product-Marketing-Manager_R-29610-2) at [Varian Medical Systems](https://career.thegoodapps.co/organizations/varian-medical-systems) (listed on Varian Medical Systems's own careers site)
- [Marketing Manager](https://taylormorrison.wd1.myworkdayjobs.com/en-US/TaylorMorrisonCareers/job/TX---Dallas-Division-Office-6735-Salt-Cedar-Way-Building-1-Suite-200-Frisco-TX--75034/Marketing-Manager_R0014311) at [Taylor Morrison](https://career.thegoodapps.co/organizations/taylor-morrison) — Frisco, TX (listed on Taylor Morrison's own careers site)

## Roles similar to Marketing Specialist (24)

From [Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Business Development Specialist](https://career.thegoodapps.co/occupations/business-development-specialist), [Communications Specialist](https://career.thegoodapps.co/occupations/communications-specialist), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Public Relations Specialist](https://career.thegoodapps.co/occupations/public-relations-specialist), [Revenue Operations Specialist](https://career.thegoodapps.co/occupations/revenue-operations-specialist), [Sales Enablement Specialist](https://career.thegoodapps.co/occupations/sales-enablement-specialist), [SEO Specialist](https://career.thegoodapps.co/occupations/seo-specialist).

- [Associate Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Associate-Brand-Manager_R0483317-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Content Marketing Specialist](https://job-boards.greenhouse.io/gomotive/jobs/8750399002) at [Motive](https://career.thegoodapps.co/organizations/motive) — Austin, TX (listed on Motive's own careers site)
- [Business Development Specialist](https://interstate.wd1.myworkdayjobs.com/en-US/InterstateBatteries-Careers/job/US-TN-Memphis/Business-Development-Specialist_REQ-9497) at [Interstate Batteries](https://career.thegoodapps.co/organizations/interstate-batteries) — Memphis, TN (listed on Interstate Batteries's own careers site)
- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Senior Analyst, Brand Strategy and Measurement](https://career.thegoodapps.co/jobs/a73f2bcc-fb25-48b9-a689-2b6c4e491030/senior-analyst-brand-strategy-and-measurement-at-kayak-com) at [Kayak.com](https://career.thegoodapps.co/organizations/kayak-com) — Full-time, Norwalk Office · Remote, $110,000 – $120,000
- [Marketing Analyst](https://qvc.wd5.myworkdayjobs.com/en-US/QRG/job/Cornerstone-Services-Inc---Ohio-Remote/Marketing-Analyst_R82847) at [Qurate Retail Group](https://career.thegoodapps.co/organizations/qurate-retail-group) (listed on Qurate Retail Group's own careers site)
- [Communications Specialist](https://plains.wd1.myworkdayjobs.com/en-US/plains/job/Houston-TX/Communications-Specialist_R0014748-1) at [Plains All American Pipeline](https://career.thegoodapps.co/organizations/plains-all-american-pipeline) — Houston, TX (listed on Plains All American Pipeline's own careers site)
- [Corporate Communications Specialist](https://career.thegoodapps.co/jobs/20e3bee9-e9e5-4b52-9038-d300b3150bdf/corporate-communications-specialist-at-auto-owners-insurance) at [Auto-Owners Insurance](https://career.thegoodapps.co/organizations/auto-owners-insurance) — Full-time, Lansing, MI
- [Communications & Engagement Senior Specialist](https://career.thegoodapps.co/jobs/d6228726-a004-4f7d-bff8-4610d67ac814/communications-engagement-senior-specialist-at-andersen-corporation) at [Andersen Corporation](https://career.thegoodapps.co/organizations/andersen-corporation) — $78,824 – $122,176
- [Lead Analyst, Roundel - Performance & Insights](https://career.thegoodapps.co/jobs/62e27653-b217-489b-9df1-5e7103896567/lead-analyst-roundel-performance-insights-at-target) at [Target](https://career.thegoodapps.co/organizations/target) — Minneapolis, MN, $115,000 – $206,000

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