# Marketing Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/marketing-manager

A Marketing Manager oversees the planning, execution, and measurement of marketing campaigns, leading a team or coordinating across specialists to meet growth and brand objectives. They set digital marketing strategy, manage SEO/SEM initiatives, and oversee campaign management using marketing automation platforms like HubSpot or Marketo. This mid-to-senior role also requires fluency in Google Analytics to report results to executive stakeholders and refine strategy based on performance data.

Top skills: [Campaign Management](https://career.thegoodapps.co/skills/campaign-management), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics)

## Career ladder

- Often comes from: [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Development Manager](https://career.thegoodapps.co/occupations/development-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [E-Commerce Manager](https://career.thegoodapps.co/occupations/e-commerce-manager), [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager), [Senior Brand Manager](https://career.thegoodapps.co/occupations/senior-brand-manager)

## Open Marketing Manager roles (126)

- [Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Marketing-Manager_R0483659-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)
- [Sr. Manager, Partnerships Marketing](https://career.thegoodapps.co/jobs/5078a11e-28b2-4bb8-b9dc-3ba6f49734e0/sr-manager-partnerships-marketing-at-hims-and-hers) at [Hims and Hers](https://career.thegoodapps.co/organizations/hims-and-hers) — Full-time, US Remote, $145,000 – $165,000
- [Marketing Manager](https://taylormorrison.wd1.myworkdayjobs.com/en-US/TaylorMorrisonCareers/job/TX---Dallas-Division-Office-6735-Salt-Cedar-Way-Building-1-Suite-200-Frisco-TX--75034/Marketing-Manager_R0014311) at [Taylor Morrison](https://career.thegoodapps.co/organizations/taylor-morrison) — Frisco, TX (listed on Taylor Morrison's own careers site)
- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- [Marketing Manager](https://huntsman.wd1.myworkdayjobs.com/en-US/Huntsman/job/USA---Texas---Houston---The-Woodlands---Corporate-Office/Marketing-Manager_J-020008) at [Huntsman Corporation](https://career.thegoodapps.co/organizations/huntsman-corporation) — Houston, TX (listed on Huntsman Corporation's own careers site)
- [Senior Manager, Loyalty & CRM](https://career.thegoodapps.co/jobs/590dfa66-382c-4916-9950-9ad164eb9b45/senior-manager-loyalty-crm-at-dave-buster-s) at [Dave & Buster's](https://career.thegoodapps.co/organizations/dave-buster-s) — Coppell, TX, $90,300 – $120,400
- [Customer Engagement Strategist](https://career.thegoodapps.co/jobs/1e2fe535-0ac8-411f-a92f-615e0588f2c5/customer-engagement-strategist-at-cigna) at [Cigna](https://career.thegoodapps.co/organizations/cigna) — Full-time, $108,400 – $180,600
- [Paid Media Manager](https://career.thegoodapps.co/jobs/b5c88819-c6c5-4a96-b72d-4dcd1187d8b7/paid-media-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office

All 126 open roles: https://career.thegoodapps.co/jobs?q=Marketing%20Manager

## Likely next role (37)

Where Marketing Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to Marketing Manager (114)

From [Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Development Manager](https://career.thegoodapps.co/occupations/development-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [E-Commerce Manager](https://career.thegoodapps.co/occupations/e-commerce-manager), [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Product Marketing Manager](https://career.thegoodapps.co/occupations/product-marketing-manager), [Senior Brand Manager](https://career.thegoodapps.co/occupations/senior-brand-manager).

- [Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Brand-Manager_R0483384-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [E-Commerce Manager](https://livenation.wd503.myworkdayjobs.com/en-US/LNExternalSite/job/New-York-NY-USA/E-Commerce-Manager_JR-92769-2) at [Live Nation Entertainment](https://career.thegoodapps.co/organizations/live-nation-entertainment) (listed on Live Nation Entertainment's own careers site)
- [Brand Manager](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Mumbai/Brand-Manager_0000037212) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Technical Product Marketing Manager (Staff)](https://jobs.ashbyhq.com/pinecone/7e7c824d-17a6-44ea-9485-6f04ceea5f29/application) at [Pinecone](https://career.thegoodapps.co/organizations/pinecone) — New York, NY, $145,000 – $210,000 (listed on Pinecone's own careers site)
- [Product Marketing Manager](https://expedia.wd108.myworkdayjobs.com/en-US/search/job/USA---Illinois---Chicago/Product-Marketing-Manager_R-108928) at [Expedia Group](https://career.thegoodapps.co/organizations/expedia-group) (listed on Expedia Group's own careers site)
- [Senior Brand Manager](https://lindtspruengli.wd103.myworkdayjobs.com/en-US/LindtSpruengliGroupCareers/job/San-Leandro-California/Senior-Brand-Manager_JR101288-1) at [Ghirardelli Chocolate Company](https://career.thegoodapps.co/organizations/ghirardelli-chocolate-company) — San Leandro, CA (listed on Ghirardelli Chocolate Company's own careers site)
- [Development Manager](https://jobs.ashbyhq.com/hammes/e4098166-d6b2-421b-afe8-2fec8298e469/application) at [Hammes Company](https://career.thegoodapps.co/organizations/hammes-company) — National (listed on Hammes Company's own careers site)
- [Product Marketing Manager](https://jobs.ashbyhq.com/replit/e73e86e8-405e-4d19-928b-fd190cd650ba/application) at [Replit](https://career.thegoodapps.co/organizations/replit) — Foster City, CA · Remote, $140,000 – $180,000 (listed on Replit's own careers site)
- [Product Marketing Manager](https://sec.wd3.myworkdayjobs.com/en-US/Samsung_Careers/job/6625-Excellence-Way-Plano-TX-USA/Product-Marketing-Manager_R119400) at [Samsung Semiconductor](https://career.thegoodapps.co/organizations/samsung-semiconductor) — Plano, TX (listed on Samsung Semiconductor's own careers site)
- [Content Marketing Manager](https://jobs.ashbyhq.com/august-health/6840b35a-8b85-4a25-9bfb-6d89f5c85231/application) at [August Health](https://career.thegoodapps.co/organizations/august-health) — United States · Remote (listed on August Health's own careers site)

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