# Marketing Analytics Specialist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/marketing-analytics-specialist

A Marketing Analytics Specialist measures and interprets the performance of marketing campaigns, translating raw data into actionable recommendations for marketing and leadership teams. Working within a marketing or growth department, they pull and query data with SQL, build dashboards in Tableau or Power BI, and monitor traffic and conversion trends through Google Analytics. They typically run A/B tests to optimize messaging and channels, and lean on Excel for ad hoc analysis and reporting to stakeholders.

Top skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [SQL](https://career.thegoodapps.co/skills/sql)

## Career ladder

- Often comes from: [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst)
- Often leads to: [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager)

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