# Marketing Analytics Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/marketing-analytics-manager

A Marketing Analytics Manager leads a team or function responsible for measuring marketing performance and translating data into actionable strategy, sitting at a more senior level than an individual analyst and often reporting to a VP of Marketing. This role depends on advanced SQL querying, Tableau dashboards, and Google Analytics to monitor multi-channel campaigns, alongside Marketing Attribution Modeling to determine which channels drive conversions. Strong Data Visualization skills help this manager communicate insights clearly to executive stakeholders.

Top skills: [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [SQL](https://career.thegoodapps.co/skills/sql), [Tableau](https://career.thegoodapps.co/skills/tableau)

## Career ladder

- Often comes from: [Market Research Analyst](https://career.thegoodapps.co/occupations/market-research-analyst), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Analytics Manager](https://career.thegoodapps.co/occupations/analytics-manager), [Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [CRM Manager](https://career.thegoodapps.co/occupations/crm-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager), [Pricing Manager](https://career.thegoodapps.co/occupations/pricing-manager)

## Open Marketing Analytics Manager roles (2)

- [Senior Manager, Marketing Intelligence](https://job-boards.greenhouse.io/theknotworldwide/jobs/5366929008) at [The Knot](https://career.thegoodapps.co/organizations/the-knot) — Full-time, Remote - United States, $122,000 – $186,600 (listed on The Knot's own careers site)
- [Marketing Analytics Manager](https://job-boards.greenhouse.io/stanley1913-us/jobs/5177757008) at [Stanley](https://career.thegoodapps.co/organizations/stanley) — Full-time, Seattle, WA, $125,000 – $155,000 (listed on Stanley's own careers site)

## Likely next role (37)

Where Marketing Analytics Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to Marketing Analytics Manager (154)

From [Analytics Manager](https://career.thegoodapps.co/occupations/analytics-manager), [Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [CRM Manager](https://career.thegoodapps.co/occupations/crm-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager), [Pricing Manager](https://career.thegoodapps.co/occupations/pricing-manager).

- [Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Marketing-Manager_R0483659-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Pricing Manager](https://homedepot.wd5.myworkdayjobs.com/en-US/CareerDepot/job/STORE-SUPPORT-CENTER-ATLANTA---9090/Pricing-Manager_Req192872) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA (listed on The Home Depot's own careers site)
- [Marketing Manager](https://jll.wd1.myworkdayjobs.com/en-US/jllcareers/job/San-Francisco-CA/Marketing-Manager_REQ529868) at [JLL](https://career.thegoodapps.co/organizations/jll) (listed on JLL's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Senior Performance Marketer (Full Remote - Worldwide)](https://jobs.ashbyhq.com/everai/64c3f8c9-d7a6-4b21-8e75-345dc0139196/application) at [EverAI](https://career.thegoodapps.co/organizations/everai) — Worldwide · Remote, €65,000 – €105,000 (listed on EverAI's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)
- [Performance Marketing Manager](https://www.talkspace.com/careers/job?gh_jid=6150538004) at [Talkspace](https://career.thegoodapps.co/organizations/talkspace) — New York, NY · Remote (listed on Talkspace's own careers site)
- [Sr. Manager, Partnerships Marketing](https://career.thegoodapps.co/jobs/5078a11e-28b2-4bb8-b9dc-3ba6f49734e0/sr-manager-partnerships-marketing-at-hims-and-hers) at [Hims and Hers](https://career.thegoodapps.co/organizations/hims-and-hers) — Full-time, US Remote, $145,000 – $165,000
- [Marketing Manager](https://taylormorrison.wd1.myworkdayjobs.com/en-US/TaylorMorrisonCareers/job/TX---Dallas-Division-Office-6735-Salt-Cedar-Way-Building-1-Suite-200-Frisco-TX--75034/Marketing-Manager_R0014311) at [Taylor Morrison](https://career.thegoodapps.co/organizations/taylor-morrison) — Frisco, TX (listed on Taylor Morrison's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)

## People with this title (0)

No one holds this exact title here yet.