# Marketing Analyst

Occupation

Canonical page: https://career.thegoodapps.co/occupations/marketing-analyst

A Marketing Analyst gathers and interprets campaign, customer, and market data to help marketing teams understand performance and guide strategic decisions, typically working within a marketing or growth department reporting to a marketing manager or director. The role requires strong Excel and SQL skills for data manipulation, Google Analytics for tracking web and campaign performance, and Data Visualization tools like Tableau to present findings. A/B Testing expertise is also key for evaluating creative and messaging effectiveness.

Top skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [SQL](https://career.thegoodapps.co/skills/sql)

## Career ladder

- Often comes from: [Marketing Associate](https://career.thegoodapps.co/occupations/marketing-associate)
- Often leads to: [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist)

## Similar roles

[Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [Data Analyst](https://career.thegoodapps.co/occupations/data-analyst), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Growth Marketer](https://career.thegoodapps.co/occupations/growth-marketer), [Junior Data Analyst](https://career.thegoodapps.co/occupations/junior-data-analyst), [Market Research Analyst](https://career.thegoodapps.co/occupations/market-research-analyst), [Marketing Associate](https://career.thegoodapps.co/occupations/marketing-associate), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2), [Media Planner](https://career.thegoodapps.co/occupations/media-planner), [Search Engine Optimization Specialist](https://career.thegoodapps.co/occupations/search-engine-optimization-specialist)

## Open Marketing Analyst roles (9)

- [Senior Analyst, Brand Strategy and Measurement](https://career.thegoodapps.co/jobs/a73f2bcc-fb25-48b9-a689-2b6c4e491030/senior-analyst-brand-strategy-and-measurement-at-kayak-com) at [Kayak.com](https://career.thegoodapps.co/organizations/kayak-com) — Full-time, Norwalk Office · Remote, $110,000 – $120,000
- [Marketing Analyst](https://qvc.wd5.myworkdayjobs.com/en-US/QRG/job/Cornerstone-Services-Inc---Ohio-Remote/Marketing-Analyst_R82847) at [Qurate Retail Group](https://career.thegoodapps.co/organizations/qurate-retail-group) (listed on Qurate Retail Group's own careers site)
- [Lead Analyst, Roundel - Performance & Insights](https://career.thegoodapps.co/jobs/62e27653-b217-489b-9df1-5e7103896567/lead-analyst-roundel-performance-insights-at-target) at [Target](https://career.thegoodapps.co/organizations/target) — Minneapolis, MN, $115,000 – $206,000
- [Manager, Marketing Insights](https://career.thegoodapps.co/jobs/a634b926-e12e-4dea-bc7d-ff181593aeba/manager-marketing-insights-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — New York, NY, $128,000 – $144,000
- [End-User Marketing Intern (Public)](https://career.thegoodapps.co/jobs/92dbbcee-203e-4d13-a4c2-1c174bd07358/end-user-marketing-intern-public-at-signify) at [Signify](https://career.thegoodapps.co/organizations/signify) — Internship, Shah Alam
- [Customer Lifecycle Analyst](https://career.thegoodapps.co/jobs/a6a6f398-6d01-43d1-b8a7-fae127ab4df9/customer-lifecycle-analyst-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, £45,500 – £66,000
- [Manager, Marketing Science](https://career.thegoodapps.co/jobs/f5f2ad29-47a3-44a5-9d0b-9fc8c2800cd2/manager-marketing-science-at-the-home-depot) at [The Home Depot](https://career.thegoodapps.co/organizations/the-home-depot) — Atlanta, GA
- [Performance Marketing Analyst – Creatives (Mobile)](https://career.thegoodapps.co/jobs/f1552a9a-b0a4-4521-8fbd-a3378253d2f3/performance-marketing-analyst-creatives-mobile-at-warner-bros-discovery) at [Warner Bros. Discovery](https://career.thegoodapps.co/organizations/warner-bros-discovery) — $63,000 – $117,000
- [Sr. Analyst, Audience Design & Delivery](https://career.thegoodapps.co/jobs/eb0826ba-e49e-423b-bbe5-79788b300c36/sr-analyst-audience-design-delivery-at-comcast) at [Comcast](https://career.thegoodapps.co/organizations/comcast) — $81,627 – $122,441

## Likely next role (2)

Where Marketing Analysts commonly go next: [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist).

- [Senior Manager, Marketing Intelligence](https://job-boards.greenhouse.io/theknotworldwide/jobs/5366929008) at [The Knot](https://career.thegoodapps.co/organizations/the-knot) — Full-time, Remote - United States, $122,000 – $186,600 (listed on The Knot's own careers site)
- [Marketing Analytics Manager](https://job-boards.greenhouse.io/stanley1913-us/jobs/5177757008) at [Stanley](https://career.thegoodapps.co/organizations/stanley) — Full-time, Seattle, WA, $125,000 – $155,000 (listed on Stanley's own careers site)

## Roles similar to Marketing Analyst (91)

From [Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [Data Analyst](https://career.thegoodapps.co/occupations/data-analyst), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Growth Marketer](https://career.thegoodapps.co/occupations/growth-marketer), [Junior Data Analyst](https://career.thegoodapps.co/occupations/junior-data-analyst), [Market Research Analyst](https://career.thegoodapps.co/occupations/market-research-analyst), [Marketing Associate](https://career.thegoodapps.co/occupations/marketing-associate), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2), [Media Planner](https://career.thegoodapps.co/occupations/media-planner), [Search Engine Optimization Specialist](https://career.thegoodapps.co/occupations/search-engine-optimization-specialist).

- [Marketing Specialist](https://powdr.wd12.myworkdayjobs.com/en-US/POWDR_Careers/job/Park-City-UT/Marketing-Specialist_JR7157) at [Powdr Corporation](https://career.thegoodapps.co/organizations/powdr-corporation) (listed on Powdr Corporation's own careers site)
- [Digital Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Digital-Marketing-Manager_R0483625-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Marketing Specialist](https://diamondbackenergy.wd12.myworkdayjobs.com/en-US/DBE/job/Midland-TX/Marketing-Specialist_R100893) at [Diamondback Energy](https://career.thegoodapps.co/organizations/diamondback-energy) — Midland, TX (listed on Diamondback Energy's own careers site)
- [Marketing Specialist](https://taylor.wd1.myworkdayjobs.com/en-US/External/job/North-Mankato-MN---The-Occasions-Group-Inc/Marketing-Specialist_R29751) at [Taylor Corporation](https://career.thegoodapps.co/organizations/taylor-corporation) (listed on Taylor Corporation's own careers site)
- [Data Analyst](https://clarivate.wd3.myworkdayjobs.com/en-US/Clarivate_Careers/job/R155-Belgrade/Data-Analyst_JREQ136414-1) at [ProQuest](https://career.thegoodapps.co/organizations/proquest) — R155-Belgrade (listed on ProQuest's own careers site)
- [Data Analyst](https://mymvw.wd5.myworkdayjobs.com/en-US/MVW/job/Marriotts-Vacation-Club-at-Los-Suenos/Data-Analyst_JR91194) at [Marriott Vacations Worldwide Corporation](https://career.thegoodapps.co/organizations/marriott-vacations-worldwide-corporation) — Marriott's Vacation Club at Los Suenos (listed on Marriott Vacations Worldwide Corporation's own careers site)
- [Marketing Associate](https://share-local-media.breezy.hr/p/311e5a936460-marketing-associate) at [Share Local Media](https://career.thegoodapps.co/organizations/share-local-media) — New York, NY (listed on Share Local Media's own careers site)
- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Marketing Specialist](https://tmhcc.wd108.myworkdayjobs.com/en-US/External/job/New-Hampshire---Salem/Marketing-Specialist_2026-709-1) at [Tokio Marine HCC](https://career.thegoodapps.co/organizations/tokio-marine-hcc) — Salem, NH (listed on Tokio Marine HCC's own careers site)
- [Business Intelligence Analyst](https://www.agilityrobotics.com/about/job-post?gh_jid=6139707004) at [Agility Robotics](https://career.thegoodapps.co/organizations/agility-robotics) — Remote (listed on Agility Robotics's own careers site)

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