# Market Research Analyst

Occupation

Canonical page: https://career.thegoodapps.co/occupations/market-research-analyst

Market research analysts gather and interpret data on consumers, competitors, and market conditions to help companies decide what products to sell, who to target, and how to price offerings. They design and run surveys, then use SQL and Excel to pull and organize data before applying statistical analysis to uncover trends and forecast demand. The role typically sits within marketing or strategy departments and suits detail-oriented, analytical people who are comfortable translating numbers into actionable business recommendations.

Top skills: [Data Analysis](https://career.thegoodapps.co/skills/data-analysis), [SQL](https://career.thegoodapps.co/skills/sql), [Statistical Analysis](https://career.thegoodapps.co/skills/statistical-analysis), [Survey Design](https://career.thegoodapps.co/skills/survey-design)

## Career ladder

- Often comes from: often an entry point.
- Often leads to: [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager)

## Similar roles

[Associate UX Researcher](https://career.thegoodapps.co/occupations/associate-ux-researcher), [Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [Data Analyst](https://career.thegoodapps.co/occupations/data-analyst), [Data Mining Analyst](https://career.thegoodapps.co/occupations/data-mining-analyst), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Pricing Analyst](https://career.thegoodapps.co/occupations/pricing-analyst), [Product Analyst](https://career.thegoodapps.co/occupations/product-analyst), [Reporting Analyst](https://career.thegoodapps.co/occupations/reporting-analyst), [Research Analyst](https://career.thegoodapps.co/occupations/research-analyst), [Research Manager](https://career.thegoodapps.co/occupations/research-manager), [Researcher](https://career.thegoodapps.co/occupations/researcher)

## Open Market Research Analyst roles (3)

- [Associate Director, Ad Sales Research](https://career.thegoodapps.co/jobs/44bbc9c5-ed77-4ef8-8a84-007604a99771/associate-director-ad-sales-research-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Full-time, $102,000 – $135,000
- [Sr. Consumer Research Analyst](https://career.thegoodapps.co/jobs/f5c2dcf2-a807-406c-b0d5-842fe029c223/sr-consumer-research-analyst-at-columbia-sportswear) at [Columbia Sportswear](https://career.thegoodapps.co/organizations/columbia-sportswear) — Full-time, Portland, OR
- [Manager, Sales Research & Ad Effectiveness](https://career.thegoodapps.co/jobs/04a44dc8-b2c9-4acf-9a68-96dbc0d2f70e/manager-sales-research-ad-effectiveness-at-supercast) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Full-time, New York, NY, $92,000 – $107,000

## Likely next role (2)

Where Market Research Analysts commonly go next: [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager).

- [Senior Manager, Marketing Intelligence](https://job-boards.greenhouse.io/theknotworldwide/jobs/5366929008) at [The Knot](https://career.thegoodapps.co/organizations/the-knot) — Full-time, Remote - United States, $122,000 – $186,600 (listed on The Knot's own careers site)
- [Marketing Analytics Manager](https://job-boards.greenhouse.io/stanley1913-us/jobs/5177757008) at [Stanley](https://career.thegoodapps.co/organizations/stanley) — Full-time, Seattle, WA, $125,000 – $155,000 (listed on Stanley's own careers site)

## Roles similar to Market Research Analyst (92)

From [Associate UX Researcher](https://career.thegoodapps.co/occupations/associate-ux-researcher), [Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [Data Analyst](https://career.thegoodapps.co/occupations/data-analyst), [Data Mining Analyst](https://career.thegoodapps.co/occupations/data-mining-analyst), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Pricing Analyst](https://career.thegoodapps.co/occupations/pricing-analyst), [Product Analyst](https://career.thegoodapps.co/occupations/product-analyst), [Reporting Analyst](https://career.thegoodapps.co/occupations/reporting-analyst), [Research Analyst](https://career.thegoodapps.co/occupations/research-analyst), [Research Manager](https://career.thegoodapps.co/occupations/research-manager), [Researcher](https://career.thegoodapps.co/occupations/researcher).

- [Product Analyst](https://iqvia.wd1.myworkdayjobs.com/en-US/IQVIA/job/Columbia-Maryland-United-States-of-America/Product-Analyst_R1553768) at [IQVIA](https://career.thegoodapps.co/organizations/iqvia) (listed on IQVIA's own careers site)
- [Research Analyst](https://jll.wd1.myworkdayjobs.com/en-US/jllcareers/job/Menlo-Park-CA/Research-Analyst_REQ533908) at [JLL](https://career.thegoodapps.co/organizations/jll) (listed on JLL's own careers site)
- [Associate UX Researcher](https://levistraussandco.wd5.myworkdayjobs.com/en-US/External/job/Office-Mexico-DF-Mexico/Associate-UX-Researcher_R-0152947) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) (listed on Levi Strauss & Co.'s own careers site)
- [Pricing Analyst](https://avav.wd1.myworkdayjobs.com/en-US/AVAV/job/Arlington-VA/Pricing-Analyst_8533) at [AeroVironment](https://career.thegoodapps.co/organizations/aerovironment) (listed on AeroVironment's own careers site)
- [Data Analyst](https://clarivate.wd3.myworkdayjobs.com/en-US/Clarivate_Careers/job/R155-Belgrade/Data-Analyst_JREQ136414-1) at [ProQuest](https://career.thegoodapps.co/organizations/proquest) — R155-Belgrade (listed on ProQuest's own careers site)
- [Data Analyst](https://mymvw.wd5.myworkdayjobs.com/en-US/MVW/job/Marriotts-Vacation-Club-at-Los-Suenos/Data-Analyst_JR91194) at [Marriott Vacations Worldwide Corporation](https://career.thegoodapps.co/organizations/marriott-vacations-worldwide-corporation) — Marriott's Vacation Club at Los Suenos (listed on Marriott Vacations Worldwide Corporation's own careers site)
- [Senior Analyst, Brand Strategy and Measurement](https://career.thegoodapps.co/jobs/a73f2bcc-fb25-48b9-a689-2b6c4e491030/senior-analyst-brand-strategy-and-measurement-at-kayak-com) at [Kayak.com](https://career.thegoodapps.co/organizations/kayak-com) — Full-time, Norwalk Office · Remote, $110,000 – $120,000
- [Research Analyst](https://russell.wd5.myworkdayjobs.com/en-US/russellinvestments/job/Seattle/Research-Analyst_R-04106) at [Russell Investments](https://career.thegoodapps.co/organizations/russell-investments) — Seattle, WA (listed on Russell Investments's own careers site)
- [Marketing Analyst](https://qvc.wd5.myworkdayjobs.com/en-US/QRG/job/Cornerstone-Services-Inc---Ohio-Remote/Marketing-Analyst_R82847) at [Qurate Retail Group](https://career.thegoodapps.co/organizations/qurate-retail-group) (listed on Qurate Retail Group's own careers site)
- [Pricing Analyst](https://flir.wd1.myworkdayjobs.com/en-US/flircareers/job/US---Rancho-Cordova-CA-TDY/Pricing-Analyst_REQ33891) at [FLIR Systems](https://career.thegoodapps.co/organizations/flir-systems) — Rancho Cordova, CA (listed on FLIR Systems's own careers site)

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