# E-Commerce Analyst

Occupation

Canonical page: https://career.thegoodapps.co/occupations/e-commerce-analyst

An E-Commerce Analyst tracks and optimizes online storefront performance, analyzing sales trends, conversion rates, and customer behavior to inform merchandising and marketing decisions. They sit within an e-commerce or digital retail team, using SQL and Google Analytics to extract insights and Excel to model pricing, promotions, and inventory scenarios. This role also involves running A/B tests on site features and working hands-on within platforms like Shopify or Magento to implement and evaluate changes.

Top skills: [A/B Testing](https://career.thegoodapps.co/skills/a-b-testing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics), [SQL](https://career.thegoodapps.co/skills/sql)

## Career ladder

- Often comes from: [Data Analyst](https://career.thegoodapps.co/occupations/data-analyst)
- Often leads to: [E-Commerce Manager](https://career.thegoodapps.co/occupations/e-commerce-manager), [Ecommerce Retailer](https://career.thegoodapps.co/occupations/ecommerce-retailer)

## Similar roles

[Business Intelligence Analyst](https://career.thegoodapps.co/occupations/business-intelligence-analyst), [Data Analyst](https://career.thegoodapps.co/occupations/data-analyst), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [E-Commerce Manager](https://career.thegoodapps.co/occupations/e-commerce-manager), [Ecommerce Retailer](https://career.thegoodapps.co/occupations/ecommerce-retailer), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Merchandising Manager](https://career.thegoodapps.co/occupations/merchandising-manager)

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