# Digital Marketing Specialist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/digital-marketing-specialist

A Digital Marketing Specialist plans and executes online marketing campaigns across search, social, content, and email channels to drive brand awareness and lead generation. Typically part of a marketing department, they optimize SEO/SEM performance, manage social media advertising budgets, and use Google Analytics to track results and refine strategy. They also produce content marketing assets and set up email marketing automation to nurture prospects through the funnel.

Top skills: [Content Marketing](https://career.thegoodapps.co/skills/content-marketing), [Google Analytics](https://career.thegoodapps.co/skills/google-analytics)

## Career ladder

- Often comes from: [Marketing Assistant](https://career.thegoodapps.co/occupations/marketing-assistant)
- Often leads to: [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager)

## Similar roles

[Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Communications Specialist](https://career.thegoodapps.co/occupations/communications-specialist), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [E-Commerce Analyst](https://career.thegoodapps.co/occupations/e-commerce-analyst), [Email Marketer](https://career.thegoodapps.co/occupations/email-marketer), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Associate](https://career.thegoodapps.co/occupations/marketing-associate), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing Specialists](https://career.thegoodapps.co/occupations/marketing-specialists)

## Open Digital Marketing Specialist roles (2)

- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Graduate, Digital Marketing](https://career.thegoodapps.co/jobs/2301e090-1449-4f88-b805-c9a030950dd9/graduate-digital-marketing-at-rbi) at [RBI](https://career.thegoodapps.co/organizations/rbi) — Full-time, Corp - Lucerne Corporate Office

## Likely next role (15)

Where Digital Marketing Specialists commonly go next: [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Performance Marketing Manager](https://career.thegoodapps.co/occupations/performance-marketing-manager).

- [Digital Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Digital-Marketing-Manager_R0483625-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Senior Performance Marketer (Full Remote - Worldwide)](https://jobs.ashbyhq.com/everai/64c3f8c9-d7a6-4b21-8e75-345dc0139196/application) at [EverAI](https://career.thegoodapps.co/organizations/everai) — Worldwide · Remote, €65,000 – €105,000 (listed on EverAI's own careers site)
- [Performance Marketing Manager](https://www.talkspace.com/careers/job?gh_jid=6150538004) at [Talkspace](https://career.thegoodapps.co/organizations/talkspace) — New York, NY · Remote (listed on Talkspace's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office
- [Performance Marketing Coordinator EMEA](https://career.thegoodapps.co/jobs/499f57f9-2051-4020-a261-16faf5edb968/performance-marketing-coordinator-emea-at-belkin) at [Belkin](https://career.thegoodapps.co/organizations/belkin) — Full-time, Hemel Hempstead
- [Manager, Digital Channel Ops and Insights](https://career.thegoodapps.co/jobs/3e4d50fb-42d4-4b39-a698-1a126f923200/manager-digital-channel-ops-and-insights-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — Full-time, Los Angeles, CA, $116,300 – $186,000
- [Web Strategy, Associate - Digital Marketing](https://career.thegoodapps.co/jobs/e22831cb-9a15-4183-9f8b-d35d2ea63bdf/web-strategy-associate-digital-marketing-at-blackstone-group) at [Blackstone Group](https://career.thegoodapps.co/organizations/blackstone-group) — Full-time, New York, NY, $110,000 – $135,000
- [Senior Paid Media Specialist](https://career.thegoodapps.co/jobs/ed511fba-40ec-4345-bb54-63fc16690cd1/senior-paid-media-specialist-at-wapo) at [WaPo](https://career.thegoodapps.co/organizations/wapo) — Full-time, DC-Washington-TWP Headquarters, $74,000 – $111,000
- [Performance Marketing Specialist Marketplaces](https://career.thegoodapps.co/jobs/55627553-e1cd-4768-a168-80ede6c603b1/performance-marketing-specialist-marketplaces-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time, €57,800 – €77,000

## Roles similar to Digital Marketing Specialist (33)

From [Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Communications Specialist](https://career.thegoodapps.co/occupations/communications-specialist), [Content Marketing Specialist](https://career.thegoodapps.co/occupations/content-marketing-specialist), [E-Commerce Analyst](https://career.thegoodapps.co/occupations/e-commerce-analyst), [Email Marketer](https://career.thegoodapps.co/occupations/email-marketer), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Analyst](https://career.thegoodapps.co/occupations/marketing-analyst), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Associate](https://career.thegoodapps.co/occupations/marketing-associate), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing Specialists](https://career.thegoodapps.co/occupations/marketing-specialists).

- [Associate Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Associate-Brand-Manager_R0483317-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Marketing Specialist](https://diamondbackenergy.wd12.myworkdayjobs.com/en-US/DBE/job/Midland-TX/Marketing-Specialist_R100893) at [Diamondback Energy](https://career.thegoodapps.co/organizations/diamondback-energy) — Midland, TX (listed on Diamondback Energy's own careers site)
- [Content Marketing Specialist](https://job-boards.greenhouse.io/gomotive/jobs/8750399002) at [Motive](https://career.thegoodapps.co/organizations/motive) — Austin, TX (listed on Motive's own careers site)
- [Marketing Specialist](https://taylor.wd1.myworkdayjobs.com/en-US/External/job/North-Mankato-MN---The-Occasions-Group-Inc/Marketing-Specialist_R29751) at [Taylor Corporation](https://career.thegoodapps.co/organizations/taylor-corporation) (listed on Taylor Corporation's own careers site)
- [Marketing Associate](https://share-local-media.breezy.hr/p/311e5a936460-marketing-associate) at [Share Local Media](https://career.thegoodapps.co/organizations/share-local-media) — New York, NY (listed on Share Local Media's own careers site)
- [Senior Analyst, Brand Strategy and Measurement](https://career.thegoodapps.co/jobs/a73f2bcc-fb25-48b9-a689-2b6c4e491030/senior-analyst-brand-strategy-and-measurement-at-kayak-com) at [Kayak.com](https://career.thegoodapps.co/organizations/kayak-com) — Full-time, Norwalk Office · Remote, $110,000 – $120,000
- [Marketing Specialist](https://tmhcc.wd108.myworkdayjobs.com/en-US/External/job/New-Hampshire---Salem/Marketing-Specialist_2026-709-1) at [Tokio Marine HCC](https://career.thegoodapps.co/organizations/tokio-marine-hcc) — Salem, NH (listed on Tokio Marine HCC's own careers site)
- [Marketing Analyst](https://qvc.wd5.myworkdayjobs.com/en-US/QRG/job/Cornerstone-Services-Inc---Ohio-Remote/Marketing-Analyst_R82847) at [Qurate Retail Group](https://career.thegoodapps.co/organizations/qurate-retail-group) (listed on Qurate Retail Group's own careers site)
- [Communications Specialist](https://plains.wd1.myworkdayjobs.com/en-US/plains/job/Houston-TX/Communications-Specialist_R0014748-1) at [Plains All American Pipeline](https://career.thegoodapps.co/organizations/plains-all-american-pipeline) — Houston, TX (listed on Plains All American Pipeline's own careers site)
- [Field Marketing Specialist](https://career.thegoodapps.co/jobs/93b53d45-fc7a-4f13-9be4-cafacdc28311/field-marketing-specialist-at-chuck-e-cheese-s) at [Chuck E. Cheese's](https://career.thegoodapps.co/organizations/chuck-e-cheese-s) — Grapevine, TX

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