# CRM Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/crm-manager

A CRM Manager oversees the systems and processes that manage customer relationships, administering platforms like Salesforce or HubSpot and building marketing automation workflows to nurture leads and retain customers. They use data analysis and customer segmentation to design targeted campaigns and improve customer lifetime value, often partnering with marketing, sales, and IT teams. This role is typically found within a marketing department and is held by someone with strong technical platform skills paired with a customer-centric marketing mindset.

Top skills: [Customer Segmentation](https://career.thegoodapps.co/skills/customer-segmentation), [Data Analysis](https://career.thegoodapps.co/skills/data-analysis), [HubSpot](https://career.thegoodapps.co/skills/hubspot), [Marketing Automation](https://career.thegoodapps.co/skills/marketing-automation), [Salesforce](https://career.thegoodapps.co/skills/salesforce)

## Career ladder

- Often comes from: [CRM Administrator](https://career.thegoodapps.co/occupations/crm-administrator)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Analytics Manager](https://career.thegoodapps.co/occupations/analytics-manager), [Customer Experience Manager](https://career.thegoodapps.co/occupations/customer-experience-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [Revenue Operations Manager](https://career.thegoodapps.co/occupations/revenue-operations-manager), [Sales Operations Manager](https://career.thegoodapps.co/occupations/sales-operations-manager)

## Open CRM Manager roles (1)

- [CRM Manager](https://career.thegoodapps.co/jobs/2e058d3c-dbbd-4a71-af7b-91f9b2b09cc7/crm-manager-at-tripadvisor) at [Tripadvisor](https://career.thegoodapps.co/organizations/tripadvisor) — Needham, MA, $120,000 – $140,000

## Likely next role (37)

Where CRM Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to CRM Manager (46)

From [Analytics Manager](https://career.thegoodapps.co/occupations/analytics-manager), [Customer Experience Manager](https://career.thegoodapps.co/occupations/customer-experience-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Analytics Manager](https://career.thegoodapps.co/occupations/marketing-analytics-manager), [Revenue Operations Manager](https://career.thegoodapps.co/occupations/revenue-operations-manager), [Sales Operations Manager](https://career.thegoodapps.co/occupations/sales-operations-manager).

- [Sales Operations Manager](https://arrow.wd1.myworkdayjobs.com/en-US/AC/job/US-CO-Denver-Colorado-Panorama-Arrow-Building/Sales-Operations-Manager_R247608) at [Arrow Electronics](https://career.thegoodapps.co/organizations/arrow-electronics) — Denver, CO (listed on Arrow Electronics's own careers site)
- [Digital Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Digital-Marketing-Manager_R0483625-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Senior Sales Operations Specialist](https://jobs.ashbyhq.com/cohere/e49063ea-b829-4718-be74-02f36fa3d983/application) at [Cohere](https://career.thegoodapps.co/organizations/cohere) — Full-time, New York, Austin, Boston, Nashville, Richmond, Chicago, Dallas, Miami, Washington, DC · Remote, $135,000 – $250,000 (listed on Cohere's own careers site)
- [Sales Operations Manager](https://jobs.ashbyhq.com/prefect/09479bfc-0f2e-424e-8d00-19f5610de142/application) at [Prefect](https://career.thegoodapps.co/organizations/prefect) — Remote, $128,000 – $198,000 (listed on Prefect's own careers site)
- [Sales Strategy and Operations Leader](https://jobs.ashbyhq.com/kong/edd16793-7c75-4305-acac-8959e3080a78/application) at [Kong Company](https://career.thegoodapps.co/organizations/kong-company) — New York, United States, Texas, United States, California, United States, Illinois, United States · Remote, $138,000 – $211,000 (listed on Kong Company's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Sales Operations Manager, Foundry](https://career.thegoodapps.co/jobs/c247e959-5485-4f46-8f95-281a561e2804/sales-operations-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, US-REMOTE
- [Revenue Operations Analyst](https://jobs.ashbyhq.com/sentry/befec0ef-0e90-4b30-a02a-c47094090957/application) at [Sentry](https://career.thegoodapps.co/organizations/sentry) — San Francisco, CA · Remote, $140,000 – $160,000 (listed on Sentry's own careers site)
- [Assistant Director, Pricing Analytics](https://career.thegoodapps.co/jobs/4ae8d63c-de58-4ff8-bbb1-fa2c0fcdadd7/assistant-director-pricing-analytics-at-drivetime) at [DriveTime](https://career.thegoodapps.co/organizations/drivetime) — Tempe, AZ
- [Email Strategy & Digital Marketing Manager](https://career.thegoodapps.co/jobs/c3eb75a1-2c61-4219-9374-6ea014e89694/email-strategy-digital-marketing-manager-at-deseret-book-company) at [Deseret Book Company](https://career.thegoodapps.co/organizations/deseret-book-company) — Full-time, Corporate Office

## People with this title (0)

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