# Content Marketing Specialist

Occupation

Canonical page: https://career.thegoodapps.co/occupations/content-marketing-specialist

A Content Marketing Specialist creates and publishes content that supports a brand's marketing goals, handling day-to-day Content Writing and publishing through a Content Management Systems (CMS). The role applies SEO best practices to improve search visibility and promotes content through Social Media Marketing channels, generally working within a broader Content Strategy set by a manager or director. This is typically an early-to-mid-career marketing role suited to strong writers with digital marketing training.

Top skills: [Content Management Systems (CMS)](https://career.thegoodapps.co/skills/content-management-systems-cms), [Content Strategy](https://career.thegoodapps.co/skills/content-strategy), [Content Writing](https://career.thegoodapps.co/skills/content-writing), [SEO](https://career.thegoodapps.co/skills/seo), [Social Media Marketing](https://career.thegoodapps.co/skills/social-media-marketing)

## Career ladder

- Often comes from: often an entry point.
- Often leads to: [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager)

## Similar roles

[Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Communications Specialist](https://career.thegoodapps.co/occupations/communications-specialist), [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Copywriter](https://career.thegoodapps.co/occupations/copywriter), [Digital Content Producer](https://career.thegoodapps.co/occupations/digital-content-producer), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Junior Copywriter](https://career.thegoodapps.co/occupations/junior-copywriter), [Marketing Assistant](https://career.thegoodapps.co/occupations/marketing-assistant), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing Specialists](https://career.thegoodapps.co/occupations/marketing-specialists), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2), [Search Engine Optimization Specialist](https://career.thegoodapps.co/occupations/search-engine-optimization-specialist)

## Open Content Marketing Specialist roles (1)

- [Content Marketing Specialist](https://job-boards.greenhouse.io/gomotive/jobs/8750399002) at [Motive](https://career.thegoodapps.co/organizations/motive) — Austin, TX (listed on Motive's own careers site)

## Likely next role (4)

Where Content Marketing Specialists commonly go next: [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager).

- [Content Marketing Manager](https://jobs.ashbyhq.com/august-health/6840b35a-8b85-4a25-9bfb-6d89f5c85231/application) at [August Health](https://career.thegoodapps.co/organizations/august-health) — United States · Remote (listed on August Health's own careers site)
- [Senior Manager, Content Marketing Nonprofits](https://job-boards.greenhouse.io/gofundme/jobs/8095440) at [Gofundme](https://career.thegoodapps.co/organizations/gofundme) — Full-time, Remote, $151,000 – $226,000 (listed on Gofundme's own careers site)
- [Director of Content Marketing](https://career.thegoodapps.co/jobs/b92e5918-e0bc-44d6-9c40-84dc3944d4d4/director-of-content-marketing-at-tubular-labs) at [Tubular Labs](https://career.thegoodapps.co/organizations/tubular-labs) — United States, $170,000 – $180,000
- [Sr. Content Marketing Manager](https://job-boards.greenhouse.io/sigmacomputing/jobs/7787375003) at [Sigma Computing](https://career.thegoodapps.co/organizations/sigma-computing) — Full-time, San Francisco, CA, $155,000 – $185,000 (listed on Sigma Computing's own careers site)

## Roles similar to Content Marketing Specialist (36)

From [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist), [Communications Specialist](https://career.thegoodapps.co/occupations/communications-specialist), [Content Marketer](https://career.thegoodapps.co/occupations/content-marketer), [Copywriter](https://career.thegoodapps.co/occupations/copywriter), [Digital Content Producer](https://career.thegoodapps.co/occupations/digital-content-producer), [Digital Marketing Specialist](https://career.thegoodapps.co/occupations/digital-marketing-specialist), [Junior Copywriter](https://career.thegoodapps.co/occupations/junior-copywriter), [Marketing Assistant](https://career.thegoodapps.co/occupations/marketing-assistant), [Marketing Specialist](https://career.thegoodapps.co/occupations/marketing-specialist), [Marketing Specialists](https://career.thegoodapps.co/occupations/marketing-specialists), [Marketing-Specialist](https://career.thegoodapps.co/occupations/marketing-specialist-2), [Search Engine Optimization Specialist](https://career.thegoodapps.co/occupations/search-engine-optimization-specialist).

- [Digital Content Producer](https://fox.wd1.myworkdayjobs.com/en-US/Domestic/job/Chicago-Illinois-USA/Digital-Content-Producer_R50033828) at [Supercast](https://career.thegoodapps.co/organizations/supercast) — Chicago, IL (listed on Supercast's own careers site)
- [Copywriter](https://tapestry.wd108.myworkdayjobs.com/en-US/Tapestry_Careers/job/New-York-New-York-USA-Corporate-Headquarters/Copywriter_JR14410) at [Tapestry](https://career.thegoodapps.co/organizations/tapestry) — New York, NY (listed on Tapestry's own careers site)
- [Marketing Specialist](https://diamondbackenergy.wd12.myworkdayjobs.com/en-US/DBE/job/Midland-TX/Marketing-Specialist_R100893) at [Diamondback Energy](https://career.thegoodapps.co/organizations/diamondback-energy) — Midland, TX (listed on Diamondback Energy's own careers site)
- [Marketing Specialist](https://taylor.wd1.myworkdayjobs.com/en-US/External/job/North-Mankato-MN---The-Occasions-Group-Inc/Marketing-Specialist_R29751) at [Taylor Corporation](https://career.thegoodapps.co/organizations/taylor-corporation) (listed on Taylor Corporation's own careers site)
- [Copywriter](https://job-boards.greenhouse.io/oneazcreditunion/jobs/4376943009) at [OneAZ Credit Union](https://career.thegoodapps.co/organizations/oneaz-credit-union) — Phoenix, AZ (listed on OneAZ Credit Union's own careers site)
- [Junior Copywriter](https://capri.wd1.myworkdayjobs.com/en-US/Michael_Kors/job/NY-Metro-Area/Junior-Copywriter_R_786055) at [Michael Kors](https://career.thegoodapps.co/organizations/michael-kors) (listed on Michael Kors's own careers site)
- [Digital Marketing Specialist](https://frostbank.wd5.myworkdayjobs.com/en-US/external/job/San-Antonio-TX---Downtown/Digital-Marketing-Specialist_R260919) at [Frost Bank](https://career.thegoodapps.co/organizations/frost-bank) — San Antonio, TX (listed on Frost Bank's own careers site)
- [Marketing Specialist](https://tmhcc.wd108.myworkdayjobs.com/en-US/External/job/New-Hampshire---Salem/Marketing-Specialist_2026-709-1) at [Tokio Marine HCC](https://career.thegoodapps.co/organizations/tokio-marine-hcc) — Salem, NH (listed on Tokio Marine HCC's own careers site)
- [Communications Specialist](https://plains.wd1.myworkdayjobs.com/en-US/plains/job/Houston-TX/Communications-Specialist_R0014748-1) at [Plains All American Pipeline](https://career.thegoodapps.co/organizations/plains-all-american-pipeline) — Houston, TX (listed on Plains All American Pipeline's own careers site)
- [Copywriter](https://campbellsoup.wd5.myworkdayjobs.com/en-US/ExternalCareers_GlobalSite/job/USA---NJ---Camden/Copywriter_Req-66262) at [Pepperidge Farm](https://career.thegoodapps.co/organizations/pepperidge-farm) — Camden, NJ (listed on Pepperidge Farm's own careers site)

## People with this title (0)

No one holds this exact title here yet.