# Business to Business (B2B) Sales Representative

Occupation

Canonical page: https://career.thegoodapps.co/occupations/business-to-business-b2b-sales-representative

A B2B Sales Representative sells products or services from one company to another, typically working within a sales team at a manufacturer, distributor, or service provider. Core duties include prospecting for new clients, generating and qualifying leads, and managing the full sales cycle through to contract negotiation, all while tracking deals and relationships in CRM software like Salesforce. Success in the role depends on strong relationship management skills and the persistence to build a durable pipeline over time.

Top skills: [Contract Negotiation](https://career.thegoodapps.co/skills/contract-negotiation), [Lead Generation](https://career.thegoodapps.co/skills/lead-generation), [Relationship Management](https://career.thegoodapps.co/skills/relationship-management)

## Career ladder

- Often comes from: [Sales Development Representative](https://career.thegoodapps.co/occupations/sales-development-representative)
- Often leads to: [Account Executive](https://career.thegoodapps.co/occupations/account-executive)

## Similar roles

[Account Representative](https://career.thegoodapps.co/occupations/account-representative), [Inside Sales Representative](https://career.thegoodapps.co/occupations/inside-sales-representative), [Outside Sales Representative](https://career.thegoodapps.co/occupations/outside-sales-representative), [Sales Consultant](https://career.thegoodapps.co/occupations/sales-consultant), [Sales Development Representative](https://career.thegoodapps.co/occupations/sales-development-representative), [Sales Representative](https://career.thegoodapps.co/occupations/sales-representative), [Territory Sales Manager](https://career.thegoodapps.co/occupations/territory-sales-manager)

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