# Brand Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/brand-manager

Brand managers own the positioning and performance of a product or brand, developing brand strategy informed by market research and consumer insights to guide messaging and product decisions. They lead campaign management across marketing channels and coordinate cross-functional leadership with sales, product, and creative teams to bring initiatives to market. Common in consumer goods and retail companies, the role suits strategic thinkers who can balance long-term brand vision with day-to-day marketing execution.

Top skills: [Brand Strategy](https://career.thegoodapps.co/skills/brand-strategy), [Campaign Management](https://career.thegoodapps.co/skills/campaign-management), [Market Research](https://career.thegoodapps.co/skills/market-research)

## Career ladder

- Often comes from: [Associate Brand Manager](https://career.thegoodapps.co/occupations/associate-brand-manager), [Brand Marketing Specialist](https://career.thegoodapps.co/occupations/brand-marketing-specialist)
- Often leads to: [Senior Brand Manager](https://career.thegoodapps.co/occupations/senior-brand-manager)

## Similar roles

[Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Associate Creative Director](https://career.thegoodapps.co/occupations/associate-creative-director), [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Creative Director](https://career.thegoodapps.co/occupations/creative-director), [Digital Content Manager](https://career.thegoodapps.co/occupations/digital-content-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Director of Merchandising](https://career.thegoodapps.co/occupations/director-of-merchandising), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager)

## Open Brand Manager roles (14)

- [Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Brand-Manager_R0483384-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Brand Manager](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Mumbai/Brand-Manager_0000037212) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Brand Manager](https://oceanspray.wd5.myworkdayjobs.com/en-US/OceanSprayJobs/job/Boston-MA/Brand-Manager_R5298) at [Ocean Spray](https://career.thegoodapps.co/organizations/ocean-spray) — Boston, MA (listed on Ocean Spray's own careers site)
- [Future Opportunity Brand Manager](https://career.thegoodapps.co/jobs/5ed04bbf-935b-4b10-9bbd-93aa96b8946b/future-opportunity-brand-manager-at-the-hershey-company) at [The Hershey Company](https://career.thegoodapps.co/organizations/the-hershey-company) — Hershey, PA
- [Associate Brand Manager - Campus Recruiting](https://career.thegoodapps.co/jobs/587b2339-30da-4658-8b24-06cdef398f5a/associate-brand-manager-campus-recruiting-at-general-mills) at [General Mills](https://career.thegoodapps.co/organizations/general-mills) — Full-time, Minneapolis, MN, $127,000
- [Senior Brand Manager, Axe Innovation](https://career.thegoodapps.co/jobs/4adc290c-61d1-4c93-ba3a-8a05f725b35c/senior-brand-manager-axe-innovation-at-unilever) at [Unilever](https://career.thegoodapps.co/organizations/unilever) — Full-time, $119,400 – $179,000
- [Sr. Manager, Brand Marketing, Burger King, US&C](https://career.thegoodapps.co/jobs/5cec7b9b-c2a8-4efa-8fdc-290ee0984330/sr-manager-brand-marketing-burger-king-us-c-at-rbi) at [RBI](https://career.thegoodapps.co/organizations/rbi) — Full-time, Miami, FL
- [Brand Manager](https://career.thegoodapps.co/jobs/d90dda2a-7627-4cb9-a565-1bdb9fff3b3d/brand-manager-at-levi-strauss-co) at [Levi Strauss & Co.](https://career.thegoodapps.co/organizations/levi-strauss-co) — Full-time
- [Sr.  Manager, Brand & Content](https://job-boards.greenhouse.io/taskrabbit/jobs/8109030) at [Taskrabbit](https://career.thegoodapps.co/organizations/taskrabbit) — San Francisco, CA, $142,000 – $189,000 (listed on Taskrabbit's own careers site)
- [Brand Manager - Live Content and Seasonal Marketing](https://career.thegoodapps.co/jobs/90829c8a-c762-48bc-8fe2-a37eefb72892/brand-manager-live-content-and-seasonal-marketing-at-bend-studio) at [Bend Studio](https://career.thegoodapps.co/organizations/bend-studio) — San Mateo, CA, $126,700 – $190,100

All 14 open roles: https://career.thegoodapps.co/jobs?q=Brand%20Manager

## Likely next role (2)

Where Brand Managers commonly go next: [Senior Brand Manager](https://career.thegoodapps.co/occupations/senior-brand-manager).

- [Senior Brand Manager](https://lindtspruengli.wd103.myworkdayjobs.com/en-US/LindtSpruengliGroupCareers/job/San-Leandro-California/Senior-Brand-Manager_JR101288-1) at [Ghirardelli Chocolate Company](https://career.thegoodapps.co/organizations/ghirardelli-chocolate-company) — San Leandro, CA (listed on Ghirardelli Chocolate Company's own careers site)
- [Senior Brand Manager](https://livenation.wd503.myworkdayjobs.com/en-US/LNExternalSite/job/New-York-NY-USA/Senior-Brand-Manager_JR-90364-2) at [Live Nation Entertainment](https://career.thegoodapps.co/organizations/live-nation-entertainment) — New York, NY (listed on Live Nation Entertainment's own careers site)

## Roles similar to Brand Manager (202)

From [Advertising Manager](https://career.thegoodapps.co/occupations/advertising-manager), [Associate Creative Director](https://career.thegoodapps.co/occupations/associate-creative-director), [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager), [Content Marketing Manager](https://career.thegoodapps.co/occupations/content-marketing-manager), [Creative Director](https://career.thegoodapps.co/occupations/creative-director), [Digital Content Manager](https://career.thegoodapps.co/occupations/digital-content-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Director of Merchandising](https://career.thegoodapps.co/occupations/director-of-merchandising), [Marketer](https://career.thegoodapps.co/occupations/marketer), [Marketing Analytics Specialist](https://career.thegoodapps.co/occupations/marketing-analytics-specialist), [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager).

- [Marketing Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Marketing-Manager_R0483659-1) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Marketing Manager](https://jll.wd1.myworkdayjobs.com/en-US/jllcareers/job/San-Francisco-CA/Marketing-Manager_REQ529868) at [JLL](https://career.thegoodapps.co/organizations/jll) (listed on JLL's own careers site)
- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)
- [Sr. Manager, Partnerships Marketing](https://career.thegoodapps.co/jobs/5078a11e-28b2-4bb8-b9dc-3ba6f49734e0/sr-manager-partnerships-marketing-at-hims-and-hers) at [Hims and Hers](https://career.thegoodapps.co/organizations/hims-and-hers) — Full-time, US Remote, $145,000 – $165,000
- [Content Marketing Manager](https://jobs.ashbyhq.com/august-health/6840b35a-8b85-4a25-9bfb-6d89f5c85231/application) at [August Health](https://career.thegoodapps.co/organizations/august-health) — United States · Remote (listed on August Health's own careers site)
- [Marketing Manager](https://taylormorrison.wd1.myworkdayjobs.com/en-US/TaylorMorrisonCareers/job/TX---Dallas-Division-Office-6735-Salt-Cedar-Way-Building-1-Suite-200-Frisco-TX--75034/Marketing-Manager_R0014311) at [Taylor Morrison](https://career.thegoodapps.co/organizations/taylor-morrison) — Frisco, TX (listed on Taylor Morrison's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden

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