# Advertising Manager

Occupation

Canonical page: https://career.thegoodapps.co/occupations/advertising-manager

An Advertising Manager plans, executes, and oversees paid marketing campaigns for a brand or agency, coordinating across creative, media buying, and analytics teams. They manage budgets, run campaigns on platforms like Google Ads and Meta Ads, and rely on market research to refine creative strategy and targeting. This role fits a strategic, data-savvy marketer who is comfortable balancing creative vision with measurable performance goals.

Top skills: [Budget Management](https://career.thegoodapps.co/skills/budget-management), [Campaign Management](https://career.thegoodapps.co/skills/campaign-management), [Market Research](https://career.thegoodapps.co/skills/market-research)

## Career ladder

- Often comes from: [Media Planner](https://career.thegoodapps.co/occupations/media-planner)
- Often leads to: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director)

## Similar roles

[Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Media Director](https://career.thegoodapps.co/occupations/media-director), [Media Planner](https://career.thegoodapps.co/occupations/media-planner), [Promotions Manager](https://career.thegoodapps.co/occupations/promotions-manager)

## Open Advertising Manager roles (1)

- [Programmatic Ad Partnerships Manager](https://career.thegoodapps.co/jobs/d80d307f-93e6-4442-b128-b87d429def4b/programmatic-ad-partnerships-manager-at-haystack-news) at [Haystack News](https://career.thegoodapps.co/organizations/haystack-news) — Miami, FL

## Likely next role (37)

Where Advertising Managers commonly go next: [Marketing Director](https://career.thegoodapps.co/occupations/marketing-director).

- [Marketing Director](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Seoul/Marketing-Director_0000037768) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Multi-Channel Marketing Director](https://career.thegoodapps.co/jobs/912b9493-e7d7-4b48-bee3-c0c5d22fcdc5/multi-channel-marketing-director-at-cna-financial) at [CNA Financial](https://career.thegoodapps.co/organizations/cna-financial) — $97,000 – $189,000
- [Senior Director Global Marketing](https://career.thegoodapps.co/jobs/c99e5ae7-e5f6-4a14-aa92-47859d98ace0/senior-director-global-marketing-at-beckman-coulter) at [Beckman Coulter](https://career.thegoodapps.co/organizations/beckman-coulter) — Full-time, Waltham, MA, $230,000 – $280,000
- [Marketing Director Global AI Enablement](https://career.thegoodapps.co/jobs/9f557c10-29bf-40f6-a102-3ccbe9be025e/marketing-director-global-ai-enablement-at-brown-forman) at [Brown–Forman](https://career.thegoodapps.co/organizations/brown-forman)
- [Director, US Omnichannel/Digital Engagement](https://career.thegoodapps.co/jobs/1a79e32d-4679-44cd-a94b-1f799a78e90e/director-us-omnichannel-digital-engagement-at-biogen) at [Biogen](https://career.thegoodapps.co/organizations/biogen) — Cambridge, MA, $199,000 – $274,000
- [Director, Distribution Marketing](https://career.thegoodapps.co/jobs/e4d63e3a-18b7-4738-b3dd-56a853ec4fa3/director-distribution-marketing-at-american-international-group) at [American International Group](https://career.thegoodapps.co/organizations/american-international-group) — Atlanta, GA
- [Marketing Director - DRC](https://career.thegoodapps.co/jobs/dc65ea32-317e-4224-9ef3-b312c41e9b21/marketing-director-drc-at-visa-inc) at [Visa Inc.](https://career.thegoodapps.co/organizations/visa-inc) — CD - Kinshasa, Democratic Republic of Congo
- [Associate Director, Marketing - Oncology](https://career.thegoodapps.co/jobs/fe9c5015-e97f-4e56-8b3a-6b0a183ad321/associate-director-marketing-oncology-at-moderna) at [Moderna](https://career.thegoodapps.co/organizations/moderna) — $142,500 – $256,500
- [Sr Director, DTP, HIV, Long-Acting Treatment](https://career.thegoodapps.co/jobs/ffb12b3f-eecc-4b0b-abc4-b74e34e2303b/sr-director-dtp-hiv-long-acting-treatment-at-gilead-sciences) at [Gilead Sciences](https://career.thegoodapps.co/organizations/gilead-sciences) — Full-time, United States - California - Foster City, $261,375 – $338,250
- [SVP, Marketing](https://career.thegoodapps.co/jobs/ae7077f4-d35b-4ea5-84da-3fb147b5b7c4/svp-marketing-at-savage-x-fenty) at [Savage X Fenty](https://career.thegoodapps.co/organizations/savage-x-fenty) — Full-time, El Segundo, CA, $239,800 – $340,000

## Roles similar to Advertising Manager (170)

From [Brand Manager](https://career.thegoodapps.co/occupations/brand-manager), [Communications Manager](https://career.thegoodapps.co/occupations/communications-manager), [Digital Marketing Manager](https://career.thegoodapps.co/occupations/digital-marketing-manager), [Marketing Manager](https://career.thegoodapps.co/occupations/marketing-manager), [Media Buyer](https://career.thegoodapps.co/occupations/media-buyer), [Media Director](https://career.thegoodapps.co/occupations/media-director), [Media Planner](https://career.thegoodapps.co/occupations/media-planner), [Promotions Manager](https://career.thegoodapps.co/occupations/promotions-manager).

- [Brand Manager](https://tysonfoods.wd5.myworkdayjobs.com/en-US/TSN/job/Corporate---Springdale-Arkansas/Brand-Manager_R0483384-2) at [Tyson Foods](https://career.thegoodapps.co/organizations/tyson-foods) — Springdale, AR (listed on Tyson Foods's own careers site)
- [Brand Manager](https://lego.wd103.myworkdayjobs.com/en-US/LEGO_External/job/Mumbai/Brand-Manager_0000037212) at [Lego USA](https://career.thegoodapps.co/organizations/lego-usa) (listed on Lego USA's own careers site)
- [Marketing Manager](https://clearchanneloutdoor.wd5.myworkdayjobs.com/en-US/CCO/job/Oakland-CA-Oakland-San-Francisco/Marketing-Manager_Req23969) at [Clear Channel Outdoor](https://career.thegoodapps.co/organizations/clear-channel-outdoor) (listed on Clear Channel Outdoor's own careers site)
- [Marketing Manager](https://parr.wd503.myworkdayjobs.com/en-US/PARR/job/Five-Oaks-Support/Marketing-Manager_JR100337) at [Parr Lumber](https://career.thegoodapps.co/organizations/parr-lumber) — Five Oaks Support (listed on Parr Lumber's own careers site)
- [Sr. Manager, Partnerships Marketing](https://career.thegoodapps.co/jobs/5078a11e-28b2-4bb8-b9dc-3ba6f49734e0/sr-manager-partnerships-marketing-at-hims-and-hers) at [Hims and Hers](https://career.thegoodapps.co/organizations/hims-and-hers) — Full-time, US Remote, $145,000 – $165,000
- [Marketing Manager](https://taylormorrison.wd1.myworkdayjobs.com/en-US/TaylorMorrisonCareers/job/TX---Dallas-Division-Office-6735-Salt-Cedar-Way-Building-1-Suite-200-Frisco-TX--75034/Marketing-Manager_R0014311) at [Taylor Morrison](https://career.thegoodapps.co/organizations/taylor-morrison) — Frisco, TX (listed on Taylor Morrison's own careers site)
- [Digital Marketing Manager](https://brunswick.wd1.myworkdayjobs.com/en-US/search/job/Mettawa-IL/Digital-Marketing-Manager_JR-050590) at [Mercury Marine](https://career.thegoodapps.co/organizations/mercury-marine) (listed on Mercury Marine's own careers site)
- [Brand Manager](https://oceanspray.wd5.myworkdayjobs.com/en-US/OceanSprayJobs/job/Boston-MA/Brand-Manager_R5298) at [Ocean Spray](https://career.thegoodapps.co/organizations/ocean-spray) — Boston, MA (listed on Ocean Spray's own careers site)
- [Growth Marketing Manager, Foundry](https://career.thegoodapps.co/jobs/aeefaeb4-ba3b-4ec5-99ac-6eba9d440da9/growth-marketing-manager-foundry-at-instructure) at [Instructure](https://career.thegoodapps.co/organizations/instructure) — Full-time, United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
- [Marketing Manager](https://huntsman.wd1.myworkdayjobs.com/en-US/Huntsman/job/USA---Texas---Houston---The-Woodlands---Corporate-Office/Marketing-Manager_J-020008) at [Huntsman Corporation](https://career.thegoodapps.co/organizations/huntsman-corporation) — Houston, TX (listed on Huntsman Corporation's own careers site)

## People with this title (0)

No one holds this exact title here yet.