# VP of Marketing

Hiring organization: [Wagmo](https://career.thegoodapps.co/organizations/wagmo)

Canonical page: https://career.thegoodapps.co/jobs/fd6006ba-5c85-4e37-a4d6-0362a699c85d

Listed on Wagmo's own careers site. Applications go to them directly.

- Seniority: VP
- Location: New York, NY
- Salary: 225000 – 325000 USD per year

## Summary

Wagmo seeks a VP of Marketing to lead brand strategy and growth across a B2B2C pet healthcare platform, building emotional resonance with pet parents while driving employer acquisition and measurable business outcomes. This role suits a strategic marketer experienced in competitive categories who can blend long-term brand building with near-term performance marketing and lead a growing team in a resource-conscious environment.

_Our summary, not Wagmo's wording._

## Skills named

Artificial Intelligence (AI), Brand Strategy, Content Marketing, Demand Generation, Product Marketing, Social Media Marketing

## Required

- Brand-led marketing leader with ability to connect storytelling to measurable business outcomes
- Fluency across brand strategy, PR, partnerships, social, content, creator ecosystems, lifecycle marketing, product marketing, and demand generation
- Experience building brands in crowded or competitive categories
- Background across B2B and B2C or multi-sided businesses with track record translating narratives across enterprise buyers, channel partners, and consumers
- Strong cross-functional operator who can influence leadership and unify organizations
- Builder mentality with experience in resource-constrained environments
- Proven track record hiring strong talent, especially in demand generation or growth roles
- Willingness and ability to work onsite in NYC three days per week

## Nice to have

- Experience using AI to enhance creative development, content production, and team efficiency

Apply on Wagmo's site: https://jobs.ashbyhq.com/wagmo/d7a5cbfb-33fd-43ad-8a0b-f8ec4bf7557b/application