# Director of Organic Growth - SEO | AEO | CRO (Remote)

Hiring organization: [Rula](https://career.thegoodapps.co/organizations/rula)

Canonical page: https://career.thegoodapps.co/jobs/fc816507-bd2e-4bfd-a79a-afd0cefcab6d

Listed on Rula's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Director
- Location: Remote - United States
- Remote: yes
- Salary: 189000 – 220448 USD per year

## Summary

This director-level role leads organic growth strategy across search, answer engines, and conversion optimization for a mental healthcare platform. It suits experienced SEO leaders who can architect strategy in an AI-driven discovery landscape, build and mentor teams, and drive measurable revenue impact while navigating healthcare compliance.

_Our summary, not Rula's wording._

## Skills named

Content Management Systems (CMS), Conversion Rate Optimization, HIPAA, JavaScript, SEO

## Required

- 10+ years in organic search/SEO with progressive leadership and measurable business outcomes
- 5+ years building and growing teams
- 8+ years in technical SEO and AI-native discovery across search engines and LLM ecosystems
- Deep experimentation expertise in AEO and CRO with proven conversion and revenue impact
- Experience creating GTM strategy around organic channels with business case justification
- Technical fluency in site architecture, structured data, and Core Web Vitals to partner with engineering
- Experience evaluating and selecting SEO, AEO, and CRO tools and vendors at scale
- Comfort operating in rapidly evolving landscape where best practices are emerging

## Nice to have

- Experience building AEO measurement strategy from scratch
- Familiarity with JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, and content delivery strategies
- Visible industry presence through speaking, writing, or community involvement
- Category experience in high-consideration, emotionally sensitive purchases or healthcare/digital health

Apply on Rula's site: https://jobs.ashbyhq.com/rula/a6518f83-b49b-4601-98e9-ddf15e86e587/application