# Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Hiring organization: [Menlo Ventures Portfolio](https://career.thegoodapps.co/organizations/menlo-ventures-portfolio)

Canonical page: https://career.thegoodapps.co/jobs/f60c81e8-bccf-4d8b-8525-528dabc2e22c

Listed on Menlo Ventures Portfolio's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: New York, NY
- Salary: 400000 – 400000 USD per year

## Summary

Lead the go-to-market strategy and integrated growth motion for Claude's knowledge worker products, owning messaging, campaigns, and cross-functional coordination to drive awareness and adoption among functional personas like operations, finance, and legal. This role suits experienced product marketers comfortable operating as individual contributors initially while driving high-scale, ambitious growth in a fast-moving AI market.

_Our summary, not Menlo Ventures Portfolio's wording._

## Skills named

Campaign Management, Content Marketing, Demand Generation, Go-to-Market Strategy, Product Marketing

## Required

- Create marketing programs for functional personas (operations, finance, legal, sales, etc.)
- Drive cross-functional collaboration across demand generation, growth, brand, events, campaigns, field marketing, and success without direct authority
- Strong storytelling and content creation with track record of flagship narrative programs
- Demonstrate grit and leadership in ambitious, high-velocity environments
- Operate autonomously as an individual contributor, building and shipping plans, campaigns, and content directly

## Nice to have

- 10+ years of growth and product marketing or demand generation experience at portfolio or product-line scope
- Experience marketing productivity, collaboration, or AI-powered enterprise products to knowledge workers (not developers)
- Background running community, influencer, or creator programs for B2B audiences
- Experience building unaided awareness and preference for a specific product name within an established category
- Experience navigating competitive dynamics in fast-moving markets

Apply on Menlo Ventures Portfolio's site: https://job-boards.greenhouse.io/anthropic/jobs/5385602008