# Sr. Manager, Brand Marketing

Hiring organization: [Zenni Optical](https://career.thegoodapps.co/organizations/zenni-optical)

Canonical page: https://career.thegoodapps.co/jobs/f5e8e107-b480-4c7e-aa23-b951fe105de8

Listed on Zenni Optical's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: US
- Salary: 133000 – 145000 USD per year

## Summary

This senior marketing leadership role oversees the strategic direction and execution of Zenni's brand initiatives, managing integrated campaigns that drive customer acquisition and brand equity while leading a growing team. The ideal candidate combines strategic thinking with operational discipline to translate brand vision into measurable business results across multiple channels and functions.

_Our summary, not Zenni Optical's wording._

## Skills named

Brand Strategy, Campaign Management, Marketing Analytics, Multi-Channel Marketing

## Required

- 8+ years progressive brand marketing experience
- Experience developing integrated multi-channel campaigns
- Track record building brand strategy and architecture in consumer, retail, or DTC
- Strong analytical skills translating brand equity into measurable KPIs
- Experience managing agency and external partner relationships
- People management and team mentoring experience
- Budget management and resource allocation experience
- Cross-functional collaboration with Creative, Performance Marketing, PR, Social, E-commerce, and Product teams

## Nice to have

- Experience with parent brand and product brand portfolio management
- Background in translating brand lift and engagement metrics into strategic decisions

Apply on Zenni Optical's site: https://job-boards.greenhouse.io/zennioptical/jobs/5383393008