# Lead, Brand Marketing

Hiring organization: [MyFitnessPal](https://career.thegoodapps.co/organizations/myfitnesspal)

Canonical page: https://career.thegoodapps.co/jobs/f08a8f8c-089f-4fda-baa0-5ddad8f27da1

Listed on MyFitnessPal's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote - US
- Remote: yes
- Salary: 110000 – 175000 USD per year

## Summary

This role leads the end-to-end execution of brand marketing campaigns for a consumer health app, owning strategy, creative briefs, agency partnerships, and performance measurement. It suits experienced brand marketers comfortable juggling multiple campaigns simultaneously while managing creative agencies and translating data into strategic decisions.

_Our summary, not MyFitnessPal's wording._

## Skills named

Analytics, Brand Strategy, Budget Management, Campaign Management

## Required

- 6+ years brand marketing experience at a consumer app
- Proven track record owning brand campaigns end-to-end from strategy through measurement
- Direct experience managing creative and/or media agencies, including briefs, budgets, and timelines
- Ability to translate consumer insights and performance data into strategic decisions
- Project management skills to run multiple campaigns simultaneously
- Strong written and verbal communication skills

## Nice to have

- Experience with premium or subscription products
- Health or wellness brand background

Apply on MyFitnessPal's site: https://job-boards.greenhouse.io/myfitnesspal/jobs/8146267