# Senior Paid Media Specialist

Hiring organization: [WaPo](https://career.thegoodapps.co/organizations/wapo)

Canonical page: https://career.thegoodapps.co/jobs/ed511fba-40ec-4345-bb54-63fc16690cd1

Listed on WaPo's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: DC-Washington-TWP Headquarters
- Salary: 74000 – 111000 USD per year

## Summary

The Washington Post is seeking a digital marketing leader to develop and manage paid media campaigns across social and search platforms, driving subscriber acquisition and retention through data-driven strategy. The role combines hands-on campaign management with team mentorship, requiring deep expertise in paid advertising platforms and the ability to optimize budget allocation while collaborating across editorial, product, and business teams.

_Our summary, not WaPo's wording._

## Skills named

A/B Testing, Campaign Management, Data Analysis, Google Sheets, LinkedIn Ads, Meta Ads Manager, Tableau

## Required

- 4-5 years of digital marketing, advertising, media or publishing experience
- Hands-on campaign management experience across social and search platforms
- Bachelor's degree in marketing, advertising, journalism, political science, English, communications or related field
- Expert proficiency with Tableau and Google Sheets
- Experience using data to inform campaign decisions
- Demonstrated ability to build audiences through social networks
- Experience managing paid campaigns for multiple marketing objectives
- Deep understanding of news, current affairs, and The Washington Post brand

## Nice to have

- Experience across Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google Search, and YouTube
- App campaign experience
- Experience setting up in-platform events and tracking
- Partnership experience with Ad Ops teams for tracking execution

Apply on WaPo's site: https://washpost.wd5.myworkdayjobs.com/en-US/washingtonpostcareers/job/DC-Washington-TWP-Headquarters/Senior-Paid-Media-Specialist_JR-90275845