# Senior Manager, Consumer Marketing

Hiring organization: [Ibotta](https://career.thegoodapps.co/organizations/ibotta)

Canonical page: https://career.thegoodapps.co/jobs/eab4dc59-e28b-42e8-be33-6286203c07ff

Listed on Ibotta's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Denver, CO
- Remote: yes
- Salary: 115000 – 135000 USD per year

## Summary

This role leads consumer marketing strategy for new earning mechanics within the Ibotta app, starting with an in-app gaming launch. It suits experienced product marketers who excel at driving adoption, engagement, and retention through data-driven lifecycle strategies.

_Our summary, not Ibotta's wording._

## Skills named

Braze

## Required

- 6–9 years of consumer marketing experience
- Product adoption or app engagement experience
- Product feature launch experience within an existing app
- Lifecycle marketing expertise
- Data-driven approach to KPI definition and experimentation
- Cross-functional collaboration and communication
- Bachelor's degree in Marketing, Business, or related field

## Nice to have

- Gaming, gamification, or loyalty/rewards marketing experience
- Familiarity with Braze or similar customer engagement platforms
- D2C, consumer apps, or subscription product background

Apply on Ibotta's site: https://jobs.ashbyhq.com/ibotta/efa4e6ff-d2bf-48ae-afc7-c2bcaba967ca/application