# Senior Manager, Performance Media

Hiring organization: [The Knot](https://career.thegoodapps.co/organizations/the-knot)

Canonical page: https://career.thegoodapps.co/jobs/e9b1e4b2-0259-4e06-b1eb-1dd4cc4bed81

Listed on The Knot's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Senior
- Location: Remote - United States
- Remote: yes
- Salary: 121961 – 155500 USD per year

## Summary

Lead paid media strategy and execution for a global wedding marketplace, managing campaigns across multiple channels to drive lead acquisition and revenue. This role suits someone with a decade of media expertise and a proven ability to work across teams to optimize performance at scale.

_Our summary, not The Knot's wording._

## Skills named

A/B Testing, Google Ads, Meta Ads Manager, Paid Search, Pinterest, TikTok, YouTube

## Required

- 10+ years of marketing media experience with strategy, execution, and forecasting
- Hands-on expertise planning and optimizing campaigns across Google, Meta, TikTok, Pinterest, YouTube, Programmatic, Microsoft, and Reddit
- Data-driven approach using MMM, attribution modeling, and lift studies to optimize strategy
- Proven ability to design, run, and report on A/B tests across media tactics and audiences
- Experience developing and owning media forecasts and spend models
- Track record steering cross-functional projects and communicating with stakeholders
- Ability to identify media landscape trends and recommend strategic shifts

## Nice to have

- Agency experience in digital strategy, buying, and operations
- Familiarity with dynamic product ads and feed optimization
- Experience with platforms like TikTok and Pinterest

Apply on The Knot's site: https://job-boards.greenhouse.io/theknotworldwide/jobs/5361970008