# Principal Market Researcher

Hiring organization: [Intuit](https://career.thegoodapps.co/organizations/intuit)

Canonical page: https://career.thegoodapps.co/jobs/e224790f-db73-4914-a555-f7e09ef95d05

Listed on Intuit's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Principal
- Location: Mountain View, CA
- Salary: 199000 – 269500 USD per year

## Summary

This is a strategic leadership role for an experienced market researcher who will set research direction across Intuit's multi-brand ecosystem and advise VP and CMO-level executives on brand health, creative effectiveness, and growth strategy. The position suits someone with 15+ years driving quantitative and qualitative research at scale, deep technical command of experimental design and marketing mix modeling, and the executive presence to counsel senior leadership on high-stakes decisions made with incomplete data.

_Our summary, not Intuit's wording._

## Skills named

Generative AI, Multivariate Analysis, Regression Analysis, SQL

## Required

- 15+ years in market research with strategic cross-functional leadership experience
- Advanced proficiency in quantitative and qualitative methodologies including experimental design and regression analysis
- Working knowledge of MMM, attribution, and incrementality frameworks to evaluate and integrate model outputs
- Expertise in global brand health measurement and creative effectiveness measurement
- Ability to synthesize disparate and conflicting data sources into defensible strategic narratives
- Proven track record shaping strategy at VP/CMO level with executive presence and communication skill
- Technical proficiency with survey programming, analysis tools, and SQL or equivalent querying skills
- Growth mindset with bias for action and comfort making high-stakes decisions with incomplete data
- Exceptional interpersonal and mentoring skills across diverse disciplines and global regions
- Bachelor's degree or equivalent work experience

## Nice to have

- Experience in financial management or fintech sector
- Advanced degree
- Demonstrated experience applying Generative AI to research design or organizational adoption
- Hands-on experience with DIY analysis tools

Apply on Intuit's site: https://jobs.intuit.com/job/mountain-view/principal-market-researcher/27595/99849725296