# Social Media Strategist

Hiring organization: [Auto-Owners Insurance](https://career.thegoodapps.co/organizations/auto-owners-insurance)

Canonical page: https://career.thegoodapps.co/jobs/d8595437-e19c-43bc-b958-df036c6df22a

Listed on Auto-Owners Insurance's own careers site. Applications go to them directly.

- Employment type: full time
- Location: Lansing, MI

## Summary

This role develops and manages social media content for an insurance company, monitoring engagement and performance metrics across platforms. It suits someone comfortable creating branded content, analyzing social metrics, and engaging with both followers and dissatisfied customers in a customer-facing capacity.

_Our summary, not Auto-Owners Insurance's wording._

## Skills named

Social Media Management

## Required

- develop branded social media content independently
- manage content across social media platforms
- monitor and suggest KPIs to measure platform success
- engage with followers and manage comments
- handle negative customer feedback professionally
- bachelor's degree

## Nice to have

- B2B or B2C social media experience
- insurance underwriting or claims background
- ability to use content creation software

Apply on Auto-Owners Insurance's site: https://aoins.wd5.myworkdayjobs.com/en-US/AutoOwners/job/Lansing-MI/Social-Media-Strategist_R_13628-1