# Marketing Effectiveness, Vice President

Hiring organization: [Citigroup](https://career.thegoodapps.co/organizations/citigroup)

Canonical page: https://career.thegoodapps.co/jobs/d30b2036-7158-4450-8070-06c86629473e

Listed on Citigroup's own careers site. Applications go to them directly.

- Employment type: full time
- Seniority: Management
- Location: New York, NY
- Salary: 129840 – 194760 USD per year

## Summary

This role leads marketing measurement and analytics strategy at Citi, designing frameworks to quantify the ROI of brand, content, and sponsorship campaigns across the organization. It suits an experienced marketing analytics professional who can translate complex data into actionable insights and embed measurement best practices throughout a large, matrixed marketing function.

_Our summary, not Citigroup's wording._

## Skills named

Adobe Analytics, Power BI, Tableau

## Required

- 6-10 years in marketing analytics, marketing science, or related data-driven marketing role
- Hands-on experience with MMM, MTA, brand lift studies, and ROI analysis
- Experience implementing measurement frameworks for diverse marketing activities
- Strong analytical and quantitative skills
- Ability to collaborate across matrixed organizations
- Excellent communication and presentation skills
- Bachelor's degree

## Nice to have

- Experience measuring content, sponsorship, brand, and experiential events
- Familiarity with modern marketing technology and data stack
- Experience in financial services or highly regulated sector
- Master's degree

Apply on Citigroup's site: https://citi.wd5.myworkdayjobs.com/en-US/2/job/New-York-New-York-United-States/Marketing-Effectiveness--Vice-President_26986569-1